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Consuming Kids: The Commercialization of Children

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´╗┐Consuming Kids: The Commercialization of Children Alex K. 1.The psychological, social, and behavioural impacts on the targeted child would be that they would be less imaginative not only in play, but in their lives. Because their playing and toys are connected to the same story and actions, they will feel that when they grow up, there is a set storyline. They are more likely to be less creative with their goals, and go along with what they are 'supposed to' do, rather than what they actually want. For example, instead of being a hiking guide, they would get an office job because that's how they should be working, and is thought of as more of a 'real job'. ...read more.


Kids who don't have brand name products could feel poor and mediocre. The media gives the children that brand names connect to status and success. The children would then want to be successful in the world by being able to buy these brands, and therefore having enough money to do so. They would feel that being successful means having money above all else. Children would also ask for their parents to get them these products, because ?everyone has it?, or reasons along those lines. This also contributes to the child not becoming much of an individual. 3. The values given through the media are more shallow and superficial than values given through family and church. ...read more.


This means that rather than taking a job that they actually want, kids would take a job that would make them rich. This makes them less of an individual and also makes them have less than perfect social interactions. 4. Material values lead children to believe that money might actually equal happiness, contrary to the popular saying. They have less intimate relationships with family and friends because they hold themselves above everyone else, but they still feel the need to be liked by almost everyone. They also focus more on trying to be rich, good-looking, and well-liked than they do on having a good work ethic or having good relationships with people, and become more distracted by technology when they should be focusing elsewhere. ...read more.

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