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Describe discuss and evaluate the research methodologies you used to investigate your question

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Introduction

Describe discuss and evaluate the research methodologies you used to investigate your question My chosen topic was Women and Film and I undertook research, which focused upon how the representation of women in James Bond films have changed over the course of the franchise. I thought the Internet would be a good source as it is reasonably reliable, up to date, allows me access to a wealth of information although you have to refine your search to gain access to information appropriate for you. I decided the most efficient way to browse would be using various search engines. By refining my search to "representation of Bond girls/women in Bond" I found a number of useful sites, which discussed the topic I was focusing on fairly well. I found an extremely helpful article in the online magazine on the Ian Fleming website (http://www.ianfleming.org/mkkbb/magazine). Entitled "What's Love Got To Do With It?" by David Morefield (November 2002) it gave a very good insight into how the changing roles of Bond girls throughout the franchise have impacted on Bond's character. I also found a written piece by Michelle Adams entitled Bond Girls: Gender, technology and film (March 2003), which I found very interesting as the writer had used a large amount of American newspaper and magazine articles as sources and offered a lot of critical commentary on the analysis of representations of Bond girls. ...read more.

Middle

by John Cork and Bond girl Maryam d'Abo was extremely useful as it documented how the representations of Bond girls have developed. This book also enlightened me that there was a documentary made by the same Bond girl, d'Abo, also entitled Bond Girls are Forever in which she interviews a lot of the Bond girls and people associated with Bond to get their view on the representations of Bond girls. After a lot of searching for this rare DVD I got hold of it and found both the book and the documentary to be very valuable to my research as it addressed the core of my project. They also both went into detail into how shifting contemporary social attitudes to women affected the roles and representations of the women in James Bond films. I did realise however that since the interviewer and co-writer, d'Abo was a Bond girl herself that she would have a certain amount of bias. So I trawled through the documentary and book searching for the facts regarding the changing social attitudes to women and took notice of them. I also dismissed the parts, which I deemed as biased opinions of d'Abo. However I feel d'Abo held up a very strong argument regarding the positive development of Bond girls through the franchise and I examined her arguments very closely. Her co-writer in the book John Cork seemed to have a more neutral view and did point out when certain representations of Bond girls were negative, something which d'Abo did not do lightly. ...read more.

Conclusion

I also asked questions such as "choose one word you would associate with the girls in James Bond" which gave a chance for people to give their valuable insights. The quantitative data results I received were very interesting, for example 90% of subjects agreed that sex was key in the representation of Bond girls. Overall I was pleased because I got some excellent feedback from the questionnaires providing me with some excellent insight into the current opinions and views of people on Bond girls. I also decided I would email the official James Bond website (www.007.com) and a women film website (http://www.people.virginia.edu/~pm9k/libsci/womFilm.html) writing a letter explaining my project and asking for their opinion on how they think the representation of the bond girls have developed and changed during the course of the franchise. This way I could get a response from people close to the Bond franchise and from general women in film and make comparisons and contrasts in their opinions. The official Bond site creators provided me with some websites I had in fact already accessed through browsing and did not offer too much new insight into the topic. The women film website creators did offer some advice on how to set about research and gave a few opinions about women and film, which was interesting. So ultimately I found that by using a range of primary and secondary research I was able to obtain a range of information, which helped give many views and opinions regarding my question. KUMARAN SARAVANAI-PRABU 13SMP ...read more.

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