Fashion: A Cultural Context

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Fashion: A Cultural Context by Lauren Clarke

'Fashion' is multi-faceted- a multiple choice- depending on your budget and

attitude you can dress 'in fashion' and yet be totally individual thanks to the

available choice, and the liberal dress codes that exists. Only 40 years ago

things were very different- discuss the social and cultural changes that have

taken place since the 60's that has allowed this phenomenal change to happen,

using quotes from authors and academics to underpin your ideas.

Introduction

As we approach the year 2003, we find a vastly different fashion industry from

that which existed only 40 years ago. Although the fashion sector is known for its

rapid change, we see an industry today that has been dramatically transformed

by such new things as new technology, globalisation, and changing consumer

values. Every segment of the industry has been required to change to meet new

competitive challenges. As a result, we find a fashion industry that has

restructured its self to respond to global competition.

The industry is faster, is geographically more wide spread and can