Tutor-marked Assignment C
Question 1
a) The term androgyny is the meaning for a person who uses both male and female characteristics.
b) Content analysis is the analysing of different communications and the sort of message they're giving out. An example of this is a study of British TV adverts conducted by Manstead and McCulloch in 1981. They found evidence that stereo-typing of the male and female role was significant and that because of this, the adverts are likely to play an active part in shaping cultural attitudes towards women.
c) One study in which the experimental method was used was by Money & Erhardt (1972). They were interested in seeing whether a boy who's identity had been changed would develop as a biological male or, because of his new identity, a male. They could compare this with his identical twin brother.
The method was that due to an accident during surgery, this child of 7 months suffered injuries to his genitals so badly that the doctors advised to the parents that he should be castrated and given plastic surgery to create a female appearance. During adolescence, the hormone oestrogen was given to the child (known as Joan) to encourage breast development. Money monitored the behaviour of Joan until early adolescence.
Question 1
a) The term androgyny is the meaning for a person who uses both male and female characteristics.
b) Content analysis is the analysing of different communications and the sort of message they're giving out. An example of this is a study of British TV adverts conducted by Manstead and McCulloch in 1981. They found evidence that stereo-typing of the male and female role was significant and that because of this, the adverts are likely to play an active part in shaping cultural attitudes towards women.
c) One study in which the experimental method was used was by Money & Erhardt (1972). They were interested in seeing whether a boy who's identity had been changed would develop as a biological male or, because of his new identity, a male. They could compare this with his identical twin brother.
The method was that due to an accident during surgery, this child of 7 months suffered injuries to his genitals so badly that the doctors advised to the parents that he should be castrated and given plastic surgery to create a female appearance. During adolescence, the hormone oestrogen was given to the child (known as Joan) to encourage breast development. Money monitored the behaviour of Joan until early adolescence.