clothes and fashion and we are very aware of it since our company is situated in india. Even
now with the idea of globilization in today's young people's minds, there is still a tendency to
follow the country's tradition or habbits which changes the buying behaviour of our potential
customers drastically.Therefore we have to cater and adapt to the country's traditions and wants.
It would be a big mistake to try and sell clothes that go against these people's culture or religion,
because they simply won't buy them. But this dosent mean that we shouldn't produce clothes that
go against these peoples culture since in the country there is a certain percentage of people not
following this culture or same tradition. This percentage is called the sub-culture which is very important
for our company.
As a fashion clothing design company we should keep in mind gender.Nowadays gender are more or less
equal so it is important to balance the stock we have for both sexes.Age is also important as i mentioned
above. We must cater for the majority age group.
Lifestyles also shouldn't be neglected. this area is extremely important when it comes to producing clothing.
Since our main market are students there are two factors which influence their lifestyle.
One influence are the reference groups and aspiration groups.A good example of these are famous people
known to these students like singers or actors.These people manage to introduce any kind of fashion ranging
from all sorts of weird fashion back to old fashioned ways of dressing. Therefore its hard but important to keep
up to date wit these changes in fashion so that we can supply our customers with what they want.
Another influence is family. Many times students are represented by the parents but its not that common anymore.
Its more likely that they are represented by an older brother or sister.
Social classes are very important to look at when producing clothes. In a country one finds different social classes
and therefore there is a choice. We either cater for all the different classes or choose the class which has the majority
of potential buyers.For example the Upper social class are more likely to buy a classic neet shirt or trousers whilst the
middle social class would be happy wit a T-shirt and a pair non classy trousers, for example jeans. But since we are
catering for a group of people who are students they are more likely to buy new fashion so we have to satisfy their
needs buy selling them what they want like the latest fashion at a price that can satisfy their income.
Another factor that i think should be mentioned is the marketing effort shown by the employees for hight customer
recognition. If this is done it puts a vital good light on our brand and outlet. They should do their best to please the
customer so that the customer gets a good impression and leaves the shop satisfied.
All the factors mentioned above are very important and should be followed up to obtain a higher sales volume.
They should be researched and examined and also kept up to date as much as possible. If this is done the company will
have great success not only with its present customers but also with new ones to come.
