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secondry data on why people vote

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My secondary data: Politics is like a tennis match; except instead of a tennis ball you are playing with democracy of peoples rights. In this project I hope to prove with accurate and up to date facts that voters vote on first hand impressions of a politician before they hear the policies and that the media makes an impact on a voters choice of party or politician. I firstly did some background research on the electoral system and voting in the UK in the past recent years. I found from a sociology textbook that 'only two parties have a realistic chance of winning an election outright and therefore forming a government alone'. The book states that the British electorate are reluctant to give any help or support to any small parties. A table shows how the labour and conservatives have a dominant hold over the elections since 1979: Election Total seats won by labour and conservative % share of the votes won by labour and conservatives 1979 608 80.8 1983 606 70.0 1987 605 73.1 1992 607 76.3 1997 584 74.0 ...read more.


lead over conservatives Communicate Research/ IoS 31% 39% 23% 8% ICM/Guardian 32% 38% 22% 6% NOP/Independent 33% 36% 23% 3% Populus/Times 32% 38% 21% 6% You Gov/Telegraph 32% 37% 24% 5% MORI/FT 33% 38% 23% 5% ELECTION RESULT 33% 36% 23% 3% Taking the average of all six, the share of the vote for Labour was 37.6% (actual share 36%), Conservatives 32% (33%) and Lib Dems 22.6% (23%). Opposite shows how popular the three main parties were in 2001 according to the opinion polls. It shows that labour was considered better than conservative or liberal democrats, but why? Tony Blair was still Prime Minister in 2001. Below is a snippet taken from an article- taken from www.findarticles.com 'IT has often been said that Tony Blair's good looks helped him become Prime Minister - but it is his flapping ears rather than his charming smile that make him appealing, according to new research. The PM's prominent ears are often the butt of jokes in political cartoons. ...read more.


Their estimates imply that Fox News convinced 3 to 8 percent of its viewers to vote Republican according to a first audience measure, and 11 to 28 percent according to a second, more restrictive audience measure.' The media convinces voters to vote for a specific party by using televised broadcasts and articles in newspapers. The newspapers mainly give negative information so the target audience is reared away from that party. The information I found is very recent ( Jan '08) and calls Gordon Brown a 'coward' and Cameron a 'class cheat'. The only positive information I found was in an article by piers Morgan- taken from the mail on Sunday January 13th 2008. Brown is called a genius yet a tax thief by pundits who could confuse readers on why to vote for Brown. He states that 'Cameron is everything Gordon isn't: he's slick, posh, arrogant and a tad smarmy'. However he writes that 'If people could have seen him, they would never label him dour'. Morgan is practically saying that Gordon's a nice guy but Cameron would be better as he is 'everything Gordon isn't'. ?? ?? ?? ?? Page 5 ...read more.

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