7p's of Tourism In Bangladesh

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Chapter 1

Tourism Sector In Bangladesh

1.1 Introduction

Tourism is often synonymous to traveling for pleasure and education. It is also a business

of attracting tourists and providing for their accommodation and entertainment. In many

countries, tourism is an industry for earning Inland Revenue and foreign exchange. The

many businesses that grow concomitantly with development of tourism include airlines,

shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental

firms, caterers and retail establishments and together, they contribute significantly to the

overall  development  of  a  country's  economy  and  to  its  cultural  diversification  and

assimilation.

1.2 Rationale of the study

Bangladesh is trying to develop her tourism status to compete in local and global market.

Tourism is one of the main root of developing the country’s economy and as well as skilled

professional human resource. Governmental and non-Governmental institutes can keep such a

vital role by giving emphasis on tourism marketing. Bangladesh needs to develop its human

resources for improving tourism marketing in local tourists as well as foreign tourist. In

Bangladesh, tourism has lot of potentiality to earn more revenue than presently what they are

earning. Govt. and Non-government organization come forward and take the responsibility for

developing tourism industry, they are now trying to provide superior service in all criteria’s.

This study will add some value and will give a projection of 7p’s of tourism marketing in Bangladesh.

1.3 Objectives of the study

In the light of development of tourism industry in Bangladesh particularly, the main objectives of

the study are-

1. To find out the present status of tourism industry in Bangladesh.

2. To explore the potential tourist spot and tourism agencies in Bangladesh.

3. To give a projection of 7p’s of tourism marketing of “Parjatan Corporation Bangladesh”.

4. To give some recommendation for the development of tourist industry in Bangladesh.

1.4 Scope and Methodologies of the study

The study covered various Government and non-government agencies who are acting vital role in developing tourism industry Situated mainly capital Dhaka and commercial capital city Chittagong in Bangladesh. The sample comprised of more than ten Governmental and non-governmental institutes those who are working with the tourism in Bangladesh. Necessary information and data were collected from direct interview and from official website of the agencies.

1.5 Limitations of the study

The study covered very limited number of sample organization in respect of its real scope all over the country. To overcome these limitations, an intensive study of existing literature in this field, foreign journal, relevant publication by Government and other private agencies were studied.

Chapter 2

Overview Of Tourism Sector In Bangladesh

2.1 Tourism Growth

Global Perspectives

International tourist arrivals for the first eight months of 2007 point to a continuation of the

sustained growth rate experienced over the past years. According to the latest UNWTO

World Tourism Barometer, this trend is likely to continue through the remainder of 2007,

with year-end growth estimated at 5.7 per cent, which would put international arrivals to

880-900 million. 2007 is set to be the fourth year of growth above the long-term average of

4.1 per cent and is well on track to become the third consecutive year with a differential of

about 1.5 per cent above this long-term rate.

Emerging destinations in Asia and the Pacific, Africa and the Middle East have been the

main growth drivers. Although well above their respective long-term averages, the more

mature regions of Europe and the Americas showed a more moderate pace. The New

Millennium and the coming decades are very much crucial for the developing countries to

achieve Sustainable Economic Growth. Tourism is considered to be the largest income

generator of the world economy contributing over 10% to Global Gross Domestic Product

(GDP). For at least one third of the developing countries, the tourism receipts are the main

source of export revenue and the tourism industry generates substantial economic benefits

to the developing countries.

The exceptional growth of tourism over the last 50 years is one of the most remarkable

economic and social phenomena of the 21st century. The number of international arrivals

shows an evolution from a mere 25 million arrivals in 1950 to the 763 million of 2004

representing an average annual growth rate of more than 7% over a period of 50 years - well

above the average annual economic growth rate for the same period. Tourism has clearly

outperformed all the other sectors of the economy and has grown into the most significant

economic activity in the world. In Singapore, tourism has made a significant contribution to

output, employment, and income and overall Balance of Payment. Singapore has unveiled a

new tourism blueprint titled "Tourism 21" that is expected to turn the nation into a world

class tourism business center and the tourism capital of the East and Singapore has earned

30000cr  taka  in  the  last  year.  Malaysia  allocated  millions  of  dollars  for  tourism

infrastructure in an effort to increase arrivals and receipts. The tourism industry is one of the

few sectors in which Nepal holds a comparative advantage and the industry has influenced

segments of Nepal's economy and social system through the multiplier effect including

hotels, restaurants, transport, shopping, entertainment and other allied economic activities.

So the continued growth in international tourism has been supported by a strong global

economy expanding at around 5 per cent for the fourth consecutive year. The world's

emerging market and developing economies registered particularly strong GDP growth. The

recent turbulence in the financial markets has not had any notable impact in tourism results .

2.2 Tourism Attractions of Bangladesh

DHAKA:The Capital

The capital city of Dhaka, gateway to Bangladesh for most international visitors, is a

colorful and thriving metropolis of some 12 million people. It bears an exciting history and

rich culture. Known all over the world as the city of mosques and rickshaws, it has attracted

travellers from far and near through the ages. It is the center of industrial, commercial,

cultural,  educational  and  political  activities  for  Bangladesh.  Motijheel  is  the  main

commercial area of the city. Dhaka's main waterfront sadarghat is on the bank of the river

Buriganga and is crowded with all kinds of river craft, yachts, country-boats, motor

launches, paddle steamers, fishermen's boats all bustling with activity.

 

CHITTAGONG:The commercial capital of Bangladesh

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The commercial capital and the largest international seaport of Bangladesh, the health city

(declared by UNESCO), Chittagong is located in a picturesque hinterland of large hill

forests and lakes. It is really an amazing vacation spot. Its green hills and forests, broad

sandy beaches and fine cool climate always attract holidaymakers. It combines the hum of a

restless sea-port with the pleasure of a charming hill-town with its undulating topography.

Chittagong is connected with Dhaka by rail, road, air and water. It is also connected with

Cox's Bazar, Kolkata, Pukhet, singapore and middle east by air. Bangladesh Biman and

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