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A Business Plan for a DJ Party Service in Harare.

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DJ BUSINESS PLAN Mission Statement: We are committed to providing the best service and value for time and money. It is our mission to provide the highest quality services of unmatched value to our clients through the efforts of a highly dedicated, educated, and productive work force who share a commitment to the long term growth and success of the company. Vision Statement: We want to be the Disk Jockeys of choice for all clients in Zimbabwe. Our vision is to be known all around the world. We intend to open our own state of the art night club. Types of clients Following groups will be hosted in Birthdays, social events etc Group Ages Children?s Parties 6 - 12 Teenage Parties 13 ? 19 Young Adult Parties 20 ? 32 Middle Aged Parties 33 ? 49 Senior Citizens Parties 50+ Other clients We intend to host or DJ formal and informal corporate events. We will also DJ events in schools/colleges like musical shows, social dances, galas, game day celebrations, graduations, fashion shows, promotions, and fund raising. We will also be available for opening and closing ceremonies, musical shows, holiday parties, church events, For the families we will DJ for family reunions, bachelor/bachelorette parties, wedding ceremonies, memorial services. For the community we can provide our service in carnivals and fairs, competitions, trade shows and talent shows. ...read more.


Stage 1- Introduction stage 1. At this stage we are just entering the Dj industry so profits will be low because of lack in clients and may increase slowly Stage 2 ? Growth 1. At this stage we are experiencing higher profits. There is need to promote to gain more clients and be competitive. This stage will not last a very long time but at this stage we would have gained a high enough or increasing marketshare, and due to word of mouth we will get recognized everywhere. Stage 3 ? Maturity or Saturation 1. At this stage client loyalty is most important because we will not have the large numbers of new clients entering or hiring us. At this stage we would have covered most of the market so there won?t be a significant rise in profits, but profits will remain high. This stage will last for years to come it would take a vey long time to get to the next stage. Stage 4 ? Decline 1. We can only reach this stage if there is a new competitor in the market with better or more improved technology. To avoid this stage we will have to Rejuvenate, we will have to improve our technology and entertainment. We will have to open a club. ...read more.


Competitors with established brand and client base. They may have a large marketshare 3. Low barriers to entry, meaning its easy for competitors to enter the market Opportunities 1. Create strategic relationships with event planners. This will increase client range 2. Easy to go against big branded DJ?s and take away their marketshare. 3. Positive cashflow expected after first few events Threats 1. Growth may be rapid. This must be controlled. New equipment won?t be bought unless there are special requirements by a client. Avoid excess inventory by not buying equipment that has no demand 2. New competition undercuts prices. This will not be a problem if we create a strong client base and solid word of mouth. What sets us apart from other DJs in the Country What sets us apart from other DJ is that: Most DJ?s if not all DJ in the country focused on small scale levels, they only focus on DJying at clubs and at parties. Most DJ?s don?t have goals they want to achieve. We are different because: 1. We have a marketing plan 2. We plan to expand and one day open a club or a chain of clubs worldwide 3. We have drive to be the best 4. We provide DJYING as a service 5. We plan on providing the service at any Event possible 6. We have goals to achieve 7. We provide the service nation wide 8. We plan to provide the service for international events ...read more.

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