• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertisement Analysis (Vaseline)

Extracts from this document...

Introduction

´╗┐Esteban Vindas Advertisement Analysis The ad that will be analyzed shows a picture of a Vaseline can that is placed at the bottom right part of the page, with a blue background, and down the Vaseline can where is the text ?A leaf threatened with Vaseline Jelly stays moisturized and vibrant over time, versus an unthreatened leaf. If it can do this for a leaf, imagine what it could do for your skin.? Also at the center of the advertisement the reader can see 2 leafs, one is grey and dry, and the other one is green and healthy. On top of the grey leaf there is a label that says, ?Untreated? and on top of the green leaf it says, ? treated with Vaseline jelly?. The purpose of this advertisement is to convince the audience of purchasing the Vaseline jelly, and the intended audience is public in general that has the power to purchase the magazine, for example adults and young people. ...read more.

Middle

Also something that is noticeable on this ad are the words ?The healing power of Vaseline? which are the last words the advertisement gives. This sentence also make the audience feel like this product is also a ?healing agent? which it also may be used not only as a way of getting rid of the dryness but also to heal wounds or burns. We can see how this also reinforces the purpose of the advertisement because it gives to the audience more reasons to purchase the product and therefore they become more at ease with the product. Also something that is noticeable on this ad is the use of the white color of the font, which also creates this sense of peace and calm, and makes the audience feel more confortable while reading it, also the font used is really consistent with the purpose of the ad, because it?s a really pleasant font for the eye, it is not aggressive, and instead it makes the audience read the words easily because of the good contrast between the blue and white. ...read more.

Conclusion

and if they eventually want to purchase Vaseline someday they will probably get the one from Unilever because of what this ad was intending to transmit. Also something that is noticeable on this ad is how they put the ?Unilever? logo on the right top corner of the page away from other words and images. What the advertiser was trying to do by doing this, was to somehow make an emphasis on the brand of the Vaseline, and this also makes the audience not to miss the brand, because of where is placed it is really difficult that someone reads the ad but does not notice the brand. This technique of putting the brand in a strategic place to make the audience not to miss it, also gives more power to the ad because now the reader knows that the Vaseline of the advertisement is from Unilever, and not from any other brand, which is really important to the company if they want to sell their products. WC: 840 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. BP Financial analysis

    Furthermore, many of remaining oil fields are in the middle east, and not accessible to BP, Shell and Exxon. The challenges facing the industry over the next few decades are vast. The industry needs to diversify, and many are investing in alternative energies, but these currently provide a small fraction of world energy.

  2. Risk analysis and decision making

    Risk D only has a 10% possibility of happening, so the project group should actually aim on this risk to confirm that it is organised successfully. Even if it will not be completely organised, confidently its influence on the project will be lessoned through proactive risk management.

  1. MG 309 Strategic Management

    to identify the organization effectiveness in providing their services to its customers. 2.0 Objective * To study and evaluate the effect of business level strategy on customer satisfaction at Connect Fiji. 3.0 Scope In this project we will see the level of customer satisfaction in relation of the use of business level strategy.

  2. Questions on Globalisation and International Trade

    Chapter 2: National Differences 1. Free market economies stimulate greater economic growth, whereas state-directed economies stifle growth! Discuss. Answer: In a market economy, private individuals and corporations are allowed to own property and other assets. This right of ownership provides a powerful incentive for people to work hard, introduce new

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work