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Advertisement Analysis (Vaseline)

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Introduction

´╗┐Esteban Vindas Advertisement Analysis The ad that will be analyzed shows a picture of a Vaseline can that is placed at the bottom right part of the page, with a blue background, and down the Vaseline can where is the text ?A leaf threatened with Vaseline Jelly stays moisturized and vibrant over time, versus an unthreatened leaf. If it can do this for a leaf, imagine what it could do for your skin.? Also at the center of the advertisement the reader can see 2 leafs, one is grey and dry, and the other one is green and healthy. On top of the grey leaf there is a label that says, ?Untreated? and on top of the green leaf it says, ? treated with Vaseline jelly?. The purpose of this advertisement is to convince the audience of purchasing the Vaseline jelly, and the intended audience is public in general that has the power to purchase the magazine, for example adults and young people. ...read more.

Middle

Also something that is noticeable on this ad are the words ?The healing power of Vaseline? which are the last words the advertisement gives. This sentence also make the audience feel like this product is also a ?healing agent? which it also may be used not only as a way of getting rid of the dryness but also to heal wounds or burns. We can see how this also reinforces the purpose of the advertisement because it gives to the audience more reasons to purchase the product and therefore they become more at ease with the product. Also something that is noticeable on this ad is the use of the white color of the font, which also creates this sense of peace and calm, and makes the audience feel more confortable while reading it, also the font used is really consistent with the purpose of the ad, because it?s a really pleasant font for the eye, it is not aggressive, and instead it makes the audience read the words easily because of the good contrast between the blue and white. ...read more.

Conclusion

and if they eventually want to purchase Vaseline someday they will probably get the one from Unilever because of what this ad was intending to transmit. Also something that is noticeable on this ad is how they put the ?Unilever? logo on the right top corner of the page away from other words and images. What the advertiser was trying to do by doing this, was to somehow make an emphasis on the brand of the Vaseline, and this also makes the audience not to miss the brand, because of where is placed it is really difficult that someone reads the ad but does not notice the brand. This technique of putting the brand in a strategic place to make the audience not to miss it, also gives more power to the ad because now the reader knows that the Vaseline of the advertisement is from Unilever, and not from any other brand, which is really important to the company if they want to sell their products. WC: 840 ...read more.

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