• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Boutique Hotels

Extracts from this document...

Introduction

BOUTIQUE HOTELS 1. What are the operational challenges associated with developing new boutique hotels? * Design and Architecture - the boutique hotel must be able to create its own "personality" or "identity" with various themes different from that of chain hotels and other boutique hotels. The goal is to create a unique, intimate, and stylish environment that makes every customer's stay a distinctive experience that would make him/her want to come back. * Selecting Target Market - the target market of the boutique hotel must be those who can highly relate and appreciate its unique features and/or environment. * Superior Customer Service - to further differentiate the boutique hotel from competition, it has to provide its customers with excellent customer service. Mostly preferred for this type of operations is personalized service which would really identify itself from other hotels. ...read more.

Middle

Both options have its individual advantages and disadvantages. * Value-Added Services - the boutique hotel must also be able to identify various value-added services, which it can offer to further distinguish it from competition. This may include types of bed, hotel activities and dishes to feature. * Mass Customization - offering this type of service will additionally make a distinction among competition at the same time keeping costs at a minimum. 2. What can we learn from the mass customization of tangible goods (e.g., Lands' End or Dell) that can be applied to the mass customization of services (e.g., boutique hotels)? * In mass customization of tangible goods, the customer is highly involved more particularly in the design of the goods (e.g. Customized Bird Feeders of Case 1 - Natural Designs, Inc.). This is also true for customization of services. ...read more.

Conclusion

3. How can boutique hotels maintain a consistent/standard level of service without compromising their unique/personalized service mission? The key to achieving both consistency in the level of service and personalized service mission is excellent customer relationship. The organization has to develop and instil to its employees the value or culture of excellent customer service for it to be consistent across the organization. To be able to achieve this, the company has to invest in extensive customer service trainings and ensure that it is put into practice in daily operations. To incorporate mass customization or personalized service in this value, everyone in the organization has to be hands on in delivering excellent guest relations including top management. Furthermore, excellent customer service must not only be provided to external customers but to internal customers as well (e.g. employees, suppliers, investors, owners) to ensure the development of a strong organizational value. ?? ?? ?? ?? - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. This essay will compare two hotels, the five star hotel- Jumeriah in Knightsbridge and ...

    It provides very comfortable bedrooms, good facilities, television, internet access and a restaurant for breakfast and dinner. The hotel is located on King Street of Hammersmith. There are one hundred rooms all decorated in the same way and with the same furniture.

  2. The Main advantages and disadvantages of mixed economy system

    Market economy is another idealistic concept which is impossible in a pure way on practice. The main characteristics of a market economy are flexibility, decentralization, freedom and independence. Market economy and Command economy are antipodes in almost all concepts. The only thing they have in common is an idea of

  1. MG 309 Strategic Management

    According to www.k8accesscenter.org/training_resources/documents/DifferentationStrategiesTool.doc: A Focus Strategy maybe the most sophisticated of the generic strategies, in that it is a more intense form of either the cost leadership or differentiation strategy. 5.2 Advantages of the Strategies Views from authors on advantages of using Business - level Strategy on organization: According to Kim.

  2. Corruption in India. This study focuses only on the corruption experienced by the ...

    Three new department, viz water supply, municipal services (sanitation, construction and property tax) and agriculture (rural credit and rural banks / co-operative banks) have also been included in this survey. TI India and its State Chapters are ready to assist service providers and other to create systems to prevent corruption.

  1. Orgnizationl, Theory, Change & Culture

    The problem is that if the average member is worse than a roll of dice, the committee's decisions grow worse, not better: Staffing is crucial. Parliamentary procedure, such as Robert's Rules of Order, helps prevent committees from engaging in lengthy discussions without reaching decisions.

  2. How does an international chain hotel and individual hotel operate differently ?

    But I will focus more in secondary research for the marketing mix. I will find some sources on internet for the marketing mix in different international brand hotels and then compare it to get the general idea about the marketing for international hotels because different international hotel will have different

  1. The strengths and weaknesses of Club Med Hotels

    In addition to these two main strengths, the company has also done well in other aspects, such as its strong marketing and distribution strategy and the policy of nomadism.

  2. Questions on Globalisation and International Trade

    The economy expanded at an annual rate of about 6.3 percent from 1994 to 2004. Foreign investment is up from $150 million in 1990 to $6 billion in 2005. Certain sectors of the economy including information technology and pharmaceuticals have done particularly well.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work