IA Proposal

Research Question:

To position Uni Ads as the number one ad agency company in Hyderabad, Andhra Pradesh, India.


Theoretical Framework:

  1. Rationale for study: Uni Ads is an ad agency which has been set up in 1982.  Throughout its 27  years of existence in Hyderabad, it has also spread to the rest of the state of Andhra Pradesh.  Recently, the company is being challenged by various competitors such as Prakash Arts, Ad Age and iCatch within the city of Hyderabad.  I have decided to do my research in this company to explore it’s problems and how to improve its overall turnout so that it positions itself as the number one ad agency within the city of Hyderabad.
Join now!

  1. Areas of the syllabus covered: My research focuses on putting Uni Ads as the number one ad agency within Hyderabad and therefore I would like to investigate this with the help of market positioning.  Market positioning is an analytical tool that ranks different products, services or firms in relation to others in the market according to the views of the general public.

Tools used in this IA:

  1. Position map
  2. Market segment
  3. Competition- Based Pricing Strategies
  4. PEST and SWOT analysis
  5. Fishbone analysis

Using all these tools, I will position Uni Ads rank in the ...

This is a preview of the whole essay