• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business IA proposal

Extracts from this document...

Introduction

IA Proposal Research Question: To position Uni Ads as the number one ad agency company in Hyderabad, Andhra Pradesh, India. Theoretical Framework: a) Rationale for study: Uni Ads is an ad agency which has been set up in 1982. Throughout its 27 years of existence in Hyderabad, it has also spread to the rest of the state of Andhra Pradesh. Recently, the company is being challenged by various competitors such as Prakash Arts, Ad Age and iCatch within the city of Hyderabad. I have decided to do my research in this company to explore it's problems and how to improve its overall turnout so that it positions itself as the number one ad agency within the city of Hyderabad. ...read more.

Middle

For this business, I would like to implement product innovation. Product innovation refers to new creations or the radical development of existing products. Introduction of new products or increased functionality will improve the overall turnout of the business. Consumers also gain from innovation as they will be able to access new goods and services. Before, Uni Ads was an ad agency which had ads on only high billboards on either rooftops or high up standing on the sides of the road. Recently, they introduced small billboards on the divider of the road. Implementing more innovative products such as electric billboards which have the ability to change their ads from time to time will increase the demand for each ad and gaining popularity towards Uni Ads. ...read more.

Conclusion

IV. Develop a criterion for Uni Ads which is proportional to my research.' V. Write my IA and submit my first draft. Questions to ask Uni Ads authorities: i) Who are your main competitors? ii) How well is Uni Ads placed in Hyderabad so far? iii) What are the various threats you are facing? iv) Is there a scope for more threats to come? v) Is the company in profit? Or is it in loss? vi) What areas in your business are needed the most attention? vii) How are customers satisfied with your Uni Ads? viii) Have you/ are you trying to imply any new innovative ideas to increase the market position of Uni Ads? ix) Do you have any promotional offers that attract more customers? ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    Candidates should not feel under pressure to produce volumes of information in order to succeed at the higher mark levels. Concise and relevant information is required, rather than, for example, large amounts of business produced literature. Criterion 3 (7 marks)

  2. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    Apple TV does not need a paid subscription, just a free iTunes account. Apple TV has 2 models; a 40 GB model for $229 and a 160GB model for $329. Business week reports that Apple makes a gross profit of 20% on Apple TV before marketing costs [11].

  1. Advance Professional Development

    and professional skills development in their organisation to ensure their employees skills development and make them able to achieve the organisation goals and objectives. Following is the list of skills development methods currently in use by the management in the above three organisations.

  2. Cross-cultural business. Report for Westerners doing business in China.

    Firstly, power distance is high in China, the employees are too afraid to express their opinions with their autocratic and paternalistic bosses (Locket, M. 1987). The highly respect for hierarchy and authority may well be attached in Confucianism, together the seniority, age as a source of authority which are largely unfamiliar in Western culture.

  1. Business plan for Laundry Toaster laundry dryer.

    The addition of new product features and benefits, coupled with the development of new products targeted at existing markets is forecast to contribute around 2.5% of growth to the market over the next 3 years. Whilst this may seem relatively minimal, the scope for growth in these sectors is generally

  2. The Business Environment of Coca Cola

    The mixture of two different economic philosophies can imply a variety of consequences for a country, some of which are seen as beneficial, while others are neutral or detrimental. Most of the developed countries of the world have a mixed economy.

  1. Ford Company Analysis - corporate structure and financial analysis

    97,24 125,14 EPS 0,53 0,17 0,08 Dividend yield 0,00 0,00 0,00 Dividend payout 0 0 0 3.Estimation of the cost of equity, debt and the cost of total capital Overall risk profile 1. An increase in fuel prices, continued volatility of fuel prices, or reduced availability of fuel 2.

  2. Case Study of Reach Out, a business providing therapy to children with autism.

    1. Workforce planning The process of estimating the current and future demands for workers in a firm. It is also known as human resource planning. 1. Informal communication All unofficial means of communicating in a business. 1. Fishbone diagram Decision-making tool that aids managers to identify the root cause of a problem or issue.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work