• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business IA proposal

Extracts from this document...


IA Proposal Research Question: To position Uni Ads as the number one ad agency company in Hyderabad, Andhra Pradesh, India. Theoretical Framework: a) Rationale for study: Uni Ads is an ad agency which has been set up in 1982. Throughout its 27 years of existence in Hyderabad, it has also spread to the rest of the state of Andhra Pradesh. Recently, the company is being challenged by various competitors such as Prakash Arts, Ad Age and iCatch within the city of Hyderabad. I have decided to do my research in this company to explore it's problems and how to improve its overall turnout so that it positions itself as the number one ad agency within the city of Hyderabad. ...read more.


For this business, I would like to implement product innovation. Product innovation refers to new creations or the radical development of existing products. Introduction of new products or increased functionality will improve the overall turnout of the business. Consumers also gain from innovation as they will be able to access new goods and services. Before, Uni Ads was an ad agency which had ads on only high billboards on either rooftops or high up standing on the sides of the road. Recently, they introduced small billboards on the divider of the road. Implementing more innovative products such as electric billboards which have the ability to change their ads from time to time will increase the demand for each ad and gaining popularity towards Uni Ads. ...read more.


IV. Develop a criterion for Uni Ads which is proportional to my research.' V. Write my IA and submit my first draft. Questions to ask Uni Ads authorities: i) Who are your main competitors? ii) How well is Uni Ads placed in Hyderabad so far? iii) What are the various threats you are facing? iv) Is there a scope for more threats to come? v) Is the company in profit? Or is it in loss? vi) What areas in your business are needed the most attention? vii) How are customers satisfied with your Uni Ads? viii) Have you/ are you trying to imply any new innovative ideas to increase the market position of Uni Ads? ix) Do you have any promotional offers that attract more customers? ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Advance Professional Development

    business activities such as selling and marketing, budgeting and finance and how these interrelate with one another * have an understanding of business issues, such as profit, revenue, productivity, company image * have an understanding of own personal budget and awareness of financial trends, e.g.

  2. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    Did it ever! Music lovers needed a way to download music in a digital format while being able to do so legally. Apple swooped in with iTunes and provided a value proposition to both the music industry and the end user.

  1. New business plan

    These dishes have the flavours of the Beijing cuisine palace dishes. Our services will be also unique. In order to create of an ambient of formal imperial environment, all the waiters and waitresses would be in Qing-style costumes. Further, they will introduce some stories about the dishes to customers while serving.

  2. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    ? 16-30p iii. ? 31p-35p iv. ? 36p+ 6. How well do you think this is priced? i. ? Very good ii. ? Good iii. ? Average iv. ? Poor v. ? Very poor 7. What shop do you usually buy it from? i. ? Supermarket ii. ? Newsagents iii. ? Petrol station iv. ? Convenience store v. ?

  1. BP Financial analysis

    4.5 Investment Share price and dividends BP's share prices follow the stock market down from 2005 to 2009, but peak within this period in mid 2007 to 2008 secondary to the high oil prices of that time. BP's share price is also highly influenced by the dividends it pays.

  2. Business plan for Laundry Toaster laundry dryer.

    industry trends, socio-economic trends, government policy, and population shifts). Answer 1. There are a large number of macro market issues and trends which directly or indirectly influence the Malaysia Wardrobe Furniture market. These issues typically relate to political, legal, economic, environmental, social and technological factors. A brief overview of some of these key issues which are currently impacting the

  1. The Business Environment of Coca Cola

    In fact, through the multiplier effect and local nature of global business, the company supports local economics. With each job that the company creates, many additional jobs are created through suppliers and other business partners. The suppliers are assessed according to adherence to ?Supplier Guiding Principles?, which emphasize the importance

  2. Case Study of Reach Out, a business providing therapy to children with autism.

    1. Workforce planning The process of estimating the current and future demands for workers in a firm. It is also known as human resource planning. 1. Informal communication All unofficial means of communicating in a business. 1. Fishbone diagram Decision-making tool that aids managers to identify the root cause of a problem or issue.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work