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Business Plan. Dhaka fashion will be a magazine that is completely devoted to fashion. It will cater the women in Bangladesh. Target market would probably be the teenage crowd of Bangladesh. However it will cater the upper middle class middle-aged women a

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Dhaka Fashions A New fashion magazine that caters everyone... By: Binari W.Patirana Grade : 11- B Executive Summary Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to the fashion industry in Dhaka, Bangladesh. Dhaka fashion will change its focus to differentiate itself from jus international fashion and improve the business by incorporating both local and waster fashions. The magazine will include fashion updates, entertainment, fashion shows and interviews. Dhaka fashion is a private company. IOur marketing challenge is to position our product and service offerings as the high quality entertainment magazines for the female population of Bangladesh. Introduction to Dhaka Fashion: Dhaka fashion will be a magazine that is completely devoted to fashion. It will cater the women in Bangladesh. Target market would probably be the teenage crowd of Bangladesh. However it will cater the upper middle class middle-aged women as well. The magazine will not only promote the local traditional fashion in Bangladesh but it will also bring home the international fashion. Why is this magazine unique: There are not many fashion magazines in Bangladesh. And even the ones that are available they only promote the local fashion. The magazine will include on going sales at the time, including international fashion show pictures. This way they are aware of international fashion, and probably be more aware of it. What women wear in Bangladesh? As you may have found out by now Bangladesh is a subtropical country with a short winter. You need to wear light clothes at most times while in winter a sweater or something warm might be reasonable. ...read more.


Pest Analysis: Political factors: - Though the company will not be faced by any environmental regulations specifically, the company will faced by issues when importing and exporting items. There is a low tax that needs to be paid, 25% tax for importing raw materials. However a high corporate tax of 35% is required to be paid to the governments. Bangladesh has many international trade systems especially dealing with garments, thus it will work as an advantage for Dhaka fashion. The employment regulations for dhaka are as following: The minimum age for workers in Bangladesh is 18 years in factories and establishments. Contracts are made in the form of a letter of offer. Workers may also be engaged on verbal agreements. In government organisations and in some private organisations as well, a probation period exists for skilled or semi-skilled workers varying between three month's to one year and during this period either party may serve one month's notice for termination from or giving up of the job. In the private sector, the dignity of labour is ensured in accordance with the principles enunciated in the ILO convention and recommendations. Bangladesh, with a population of 128.1 million people, has a large and cheap labour force of around 60 million Economical: Bangladesh is one of the most closed economies in the world. Opening up trade has to be one of the pillars of future growth. There are large unemployment rates in Bangladesh. Which is an advantage as it will be easier to recue people for job vacancies. There is a low literacy rate in Bangladesh. ...read more.


The software that will be used, and the skills needed to operate the machinery will not be something the workers will be exposes to before. Thus they will have to go under training. Either the company will have to hire someone to come to Bangladesh and have a workshop or they will be needed to sent abroad for the training. The machinery needed for printing the high quality magazines will be needed to be shipped to Bangladesh. Though the tax is low, the security is not very high. Conclusion: The market plan above is feasible. The objective of the magazine, Dhaka fashion, is to give Bangladesh an opportunity to have exposure to the international fashion as well as their own local fashion. The magazine will also help them promote their own culture on a more international level. The procedures are reasonable and realistic. Though the company will have to get financial aid at first to start off the company, Dhaka fashion is convinced it will be a successful company as there is a demand for such fashion magazine. What sets Dhaka fashions apart from all other magazines here in Dhaka is its unique twist. It has a variety of fashion styles that appeal to many varieties of people. It goes into the local fashions and the internationally famous fashion. This can work as inspiration to the younger generation and give recognition to the current fashion designers who have not gained the recognition they deserve. The magazine will be fully in English. Which can work both as a disadvantage and as an advantage. Despite the unstable government it would be realistic for Dhaka fashion to start operating a company here in Bangladesh. By: Binari W.Patirana ...read more.

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