• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21

Business plan for a manufacturer of luxury, eco-friendly cars.

Extracts from this document...

Introduction

Business Plan Executive Summary: As discussed it is Green Clovers intention to target both the mid range market and the luxury market with significant success. Both the luxury car and mid range car will have effective marketing campaigns aimed at the appropriate customers. As discussed earlier the luxury car will be aimed at consumers who want all the characteristics present in a prestigious brand yet at the same time considerate to increasing need to be more environmentally friendly. The mid range vehicle is placed in the large mass market yet it's environmentally friendly credentials will differentiate it from its competitors. Both vehicles are based upon sound financial decisions, which is imperative at this current time. Vision, Mission: To take the best premium and luxury cars that exist, make them better, while saving our planet. We represent excellence at the cost of ourselves not the world. Objectives & Strategy: To hold a powerful brand image which provides world class premium cars, and yet also strives to produce unique luxury to those who require it. Management and Organisation Plan Finance Director - The roles and responsibilities the finance director took on were to ensure our company had a balanced profit and loss account, to obtain a strong financial position within the industry. Also he is in charge of all financial decisions and purchases. Administration Director - The roles and responsibilities include a correct and to date collection of company minutes, ensuring accurate details of absences, meeting objectives and outcomes. Also, briefing the team on each member's roles and necessary tasks which needed to be completed. ...read more.

Middle

Marketing Strategy: We will spend �5million on market research and �5million on market perception. This will entail organising focus groups and customer feedback on certain details of the cars, including level of detail, design issues and advertising campaigns. We are going to spend �10miliion on gathering data on our competitors through Company's House and online sources. Also purchasing competitor's products to closer analyze them could be useful. For the luxury car, we will advertise in luxury magazines, in broadsheet newspapers and business class sections of airliners and trains. For the mid-range vehicle, we will advertise more on the television, and in more mainstream magazines and newspapers, especially the Guardian, as they will respect the green credentials. A period of credit must be set. This specifies how many days the customers have to pay for their products after being invoiced. Longer credit terms are more appealing to the customer. The period of debt specifies the time (in days) the company takes to pay bills from its suppliers. If it is made too long the suppliers may respond by raising prices by up to 5%. Credit and debt periods can range from 0 to 99 days. Green Clovers Financial Plan: Year one Loan Needed Situation Cost Balance Opening Balance �500,000,000 Purchase of Factory �650,000,000 -�150,000,000 Purchase of Automation �5,000,000 -�155,000,000 Promotion �20,000,000 -�175,000,000 Research & Development �7,900,000 -�182,900,000 Labour Costs for Year �75,600,000 -�258,500,000 Raw Materials for Production �1,225,615,950.00 -�1,484,115,950.00 As you can see from the above table, after taking into account all of the costs that the company will require �1,484,115,950 extra funding. ...read more.

Conclusion

However this doesn't take into account the loan that needs to be paid back. The loan will be paid back using half of the profit made each year. Green Clovers Projected First Year Balance Sheet Assets Operating cash �500,000,000 Accounts receivables �1,524,529,800 Inventories �1,225,615,950 Other current assets �0 Total Current Assets �3,250,145,750 Gross property, plant & equipment �650,000,000 Accumulated depreciation �65,000,000 Net property, plant & equipment �585,000,000 Other assets �5,000,000 Goodwill �0 Discontinued operations �0 Total assets �3,840,145,750 Liabilities & Shareholders' equity Short-term debt �0 Accounts payable �1,225,691,550 Accrued liabilities �1,114,454,200 Total current liabilities �2,340,145,750 Long-term debt �1,500,000,000 Other long-term liabilities �0 Total liabilities �3,840,145,750 Green Clovers Growth Plan: The strategy that the company will be taking to help develop and nurture growth is to keep the labour force happy, keep productivity as high as possible and make profit each year. Within the first three years we plan to use the one factory and same level of workforce to produce the same amount of cars assuming that all products are sold, we should make a profit each year. However we will need to increase production beyond this point which would require expansion. This means that we will require another factory, which also means we will need a minimum of 600 more workers but more realistically around about the 2600 mark. To do this we won't be able to rely on existing profits we will require another loan, hopefully one less than the original one planned as its going to take a while for that to be paid back. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Advance Professional Development

    course which are not directly related to their company job and responsibilities. In USA Mc Donald's have national employee scholarship program which gives 52 fulltime scholarships per year in United States. In United Kingdom Mc Donald's provide apprenticeship to 6000 persons in 2009, currently they have 800 persons and will

  2. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    ==> Easy to use interface. Apple says it best on its website: "Apple TV gives you access to an easy-to-navigate world of entertainment". ==> It also provides subtitles, multiple audio tracks and parental control [3]. Apple TV weaknesses ==> Apple TV hasn't made as big an impact as it was envisioned of making.

  1. BP Financial analysis

    Exploration and production division cut costs by 11%, comparing Q1 2009 to Q1 2008. http://www.FT.com Number of employees - group Total hydrocarbons produced (thousand barrels of oil equivalent (mboe) per day) Oil and gas production increased by 2% in 2008: this is explained by the new Thunder Horse platform in

  2. In this paper, we will focus in four main factors which had the most ...

    The transfer is not allowed until purchase contracts with investors are signed. For the rest of apartments, speculators hardly tread water with longer time and higher cost than old-type investments. * Difficult to increase prices in the short term In the short term, the real estate market in Vietnam will

  1. New business plan

    12 2.9 CONSUMER BEHAVIOUR 12 2.9.1 Gap in the market 13 2.9.2 Target Market 13 2.10 MARKETING 15 2.10.1 Positioning 15 2.10.2 The Marketing Mix 15 2.11 RECRUITMENT 22 2.12 FINANCIAL PLAN 22 2.13 RISKS 26 3. CONCLUSION AND RECOMMENDATION 27 4.

  2. Starbucks expansion into China

    Since the latter period of the 1990s, the increasing speed though to certain extent dropped, still reached 7-8%, which was really commendable under the circumstance that the global economy increase slowed down. The Gross Domestic Product in, RMB 8.940.4 billion Yuan 2000, RMB 9,593.3 billion Yuan in 2001 and RMB

  1. Business plan for Laundry Toaster laundry dryer.

    create or add significant value; also, highlight any differences between what is currently on the market and what you will offer that will account for your market penetration. Nowadays, people are busy with the duty and they do not have much time to clean, wash and dry the clothes.

  2. The Business Strategy of Pizza Hut

    To be the right choice for customers, Pizza Hut is offering them not only the wide range of pizzas and few other special food and services, such as home deliveries. Pizza Hut is one of the largest restaurant companies in the world with nearly 34000 restaurants, delivery carry-out units and kiosk in 100 countries.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work