Case Study " BMW(TM)s New Oxford Way

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Case Study – BMW’s New Oxford Way

B – hertzbergs theory

1. Suggest examples of job rotation, job redesign, multiskilling and job enrichment which have taken place at BMW.

(i) Job Rotation: the tasks within groups were rotated in order to prevent boredom on the production line at BMW. This enabled employees to gain a variety of skills and experiences.

(ii) Job Redesign: the focus of the groups was on self-management so that all employees would feel that what they do at BMW is meaningful. Workers also rotated jobs and received training which increased the range of tasks that a worker carries out and they were also able to learn new skills. This should have also caused workers to be more interested in their work. The 45 minute meetings that the teams would have every fortnight, allowed the workers to have a social interaction with their team mates and it was a time where they were able to express their thoughts. This proved to be extremely successful as workers made suggestions and expressed their ideas which were then implemented and led to changes in practices.

(iii) Multiskilling: once employees of BMW were given more responsibilities, “the power of the traditional hierarchical structure” was diminished. It also made employees more enthusiastic towards their job and they were better informed about the company. The conversations between employees were also no longer negative. The change in practices allowed individuals to gain more skills and responsibilities which improved their overall work performance. As a business, BMW was able to respond quickly and effectively to problems once employees gained additional skills and were given more responsibilities to deal with so this shows that their work performance was improved because of multiskilling.

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(iv) Job Enrichment: BMW gave its employees the opportunity to receive training and coaching which allowed them to work in different departments and work closely with other employees. This was an attempt to motivate employees by giving them the opportunity to use the range of their abilities which extended their role in the production process. Due to the fact that BMW gave its employees this opportunity, employees were able to develop skills which they had not used much before, therefore encouraging them to be more productive.

2. What view of motivation is management likely to take about workers at ...

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