Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Case Study on Alibabas Taobao

Extracts from this document...

Introduction

Case Study on Alibaba?s Taobao Section A: GROUP 4 Members ? Ajmera Karan Rajesh(12DCP-006) Akul Kailwoo(12DCP-009) Amit Dugar(12DCP-013) Dhruv Goyal(12DCP-032) Harsh Chaudhry(12DCP-044) HimanshuSinghal(12DCP-045) ________________ INTRODUCTION Alibaba Group is a privately owned Hangzhou-based family of Internet-based businesses that cover business-to-business online marketplaces, retail and payment platforms, shopping search engine and data-centric cloud computing services. Its products and services are designed to make the benefits of the Internet accessible to small businesses, entrepreneurs and consumers. It operates primarily in the People?s Republic of China. Alibaba Group, its subsidiaries and affiliates: 1. Alibaba.com - provider of on-line marketplaces facilitating international and domestic China trade for small businesses (B2) 2. Tmall- business-to-consumer (B2C) on-line retail marketplace 3. Taobao Marketplace- consumer-to-consumer (C2C) on-line shopping platform 4. eTao - search engine designed for on-line shoppers 5. Alibaba Cloud Computing - advanced data-centric cloud computing services platform 6. China Yahoo! - one of China's leading internet portals 7. Alipay - third-party on-line paymeintront platform If Amazon.com is the paragon of a successful model for an online B2C (business-to-consumer) business, then surely China?s Alibaba.com must be its B2B (business-to-business) ...read more.

Middle

In 2008 Taobao integrated Alimama.com, an online ad company with a network of more than 400,000 specialized websites where Taobao sellers could affordably post ads to reach their target audiences. These complementary ventures formed a network, with Taobao at the centre surrounded by interlinked companies. All cross-sold and cross-marketed each other?s services and offered packaged deals to Taobao sellers. As this ?ecosystem? developed it attracted other businesses to use Taobao, Alipay, Alisoft and Alimama?s platforms to provide further customized services to Taobao sellers. The extent and reach of the ecosystem became too hard for rivals to replicate. By 2010 Taobao served more than 80 per cent of China?s e-commerce market, with 170m registered users and revenues of more than Rmb20bn from online advertising and fee-paying services such as shop design and sales training. Meanwhile, Ebay moved its business focus to cross-border e-commerce, where Chinese consumers sell to overseas consumers. It holds a leading position in that segment. Key lessons First, Taobao provided services and solved problems for the smaller businesses that are the driving force behind China?s economic boom. For instance, Alipay enabled people to pay for goods and services easily. ...read more.

Conclusion

2. Merging smaller companies to get their customer database and expanding to each and every corner of China. Threats 1. Business units might compete with each other in terms of resources also. 2. Companies doing e-commerce can enter the Chinese market with the similar strategy as that of Taobao. 3. World Economic Recession has a direct impact on e-commerce business as that of Taobao?s. 4. Advancement in hacking might lead to huge losses in business. For example ? of hackers hack Alipay. GOING GLOBAL Now, Ma is pushing Alibaba in new directions. The company has launched local versions of its B2B service in Japan, South Korea, and India. In November, it slashed the $7,000 price for Gold Supplier membership by more than half to hold on to customers. It has 43,000 today. On Mar. 31, Alisoft announced it would give its Shopkeeper?a package including accounting, inventory management and customer resource management software?to small and midsize users for free. And Ma has plans to expand Alibaba's presence worldwide, spending $30 million on marketing to expand small offices in the U.S. and Britain. The company will add 5,000 employees, mostly in China, to raise its head count to 17,000. Not many companies are hiring these days, but Ma says Alibaba has to expand. "Our customers want to be global," he says. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Case Study - Recovery Kitchens Ltd

    If the business does move to making kitchens from managed wood then they will still be able to gain a fair amount of the market share as they will be able to offer their target market a wider range of products.

  2. Starbucks expansion into China

    of caf� in China where consumers can smoke, while Starbucks is non smoke stores. * Intellectual-property violation Starbucks filed a lawsuit for trademark infringement against Shanghai Xingbake which signs, logos and names similar to Starbucks. It would seem that chances of consumer confusion are high.

  1. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    When customers have a question or need hands-on technical support for Apple TV, they can get friendly, expert advice at the Genius Bar in any Apple Retail store. The Genius Bar is home to Apple's resident geniuses. They are trained at the Apple headquarters and have extensive knowledge of Apple products and can answer all technical questions.

  2. starting a small business

    you need for each business and I've learn why you need to register your business and what the legal requirements are and also about bank loans and how the loans system works. Task 1 was pretty easy all I had to do was write what my business idea is and

  1. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    And the similar products was sold much cheaper with no R&D and design cost. Lastly, it is very difficult for manufacturers to control the traditional trading channel in terms of price and consumer service. Bargain is normal and there is almost no shop label a fix price on products.

  2. Business Leaders on Managing Organizational Change: the case of British Airways

    The minimization of the impact of the situation of on the person's capacity to lead can be disastrous. It has been stated in the previous section that a match between the leaders' motivations and situations are factors to be considered in a project's success.

  1. SWOT analysis of Apple and Amazon

    be generated from paid for subscription or through revenue generated from sales of other downloads. Threats. * The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position.

  2. Business plan for Laundry Toaster laundry dryer.

    Safety ? Manufacturing Obligations ? Building Regulations ECONOMIC ? Legacy of Recession ? Slow Recovery ? High Unemployment ? Low Confidence ? Lack of Finance ? Rising Inflation ? Income Tax May Rise ? Property Mkt Growth ? Strength of Sterling / Euro ? Less Consumer Credit ENVIRONMENT ? Focus

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work