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Example of a event proposal and client brief - Lady Gaga's Perfume Launch Party.

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LADY GAGAS PERFUME LAUNCH PARTY Client brief Proposal brief Made by: Andrea Juric Task : 2 P&O Date : 19-10-2012 Introduction The Client Brief on page 3 Proposal Brief on page 4 The PowerPoint The Client Brief Dear Ms Juric, I just brought out my perfume FAME . And I want to ask you to create a launch event for my new perfume . The event is for all my little monsters ( My fans ) the party has to be glamorous and have class, the main colors are black and gold because my perfume is black and the bottle is gold and transparent. The decorations for example the balloons and trellises have to be in the same colors also. I also want to have a lot of media there for the event and a red carpet ( the red carpet has to be black ) ...read more.


The guest will arrive on the black carpet en the media will be there also and the little monsters. The DJ Davit Guetta will entertain the guests with music , Lady Gaga herself will also perform at 12:00pm. Beyonce is a special guest who will also perform with Lady Gaga a song . Madonna will also Perform a song and Lady gagas best friend DJ Lady Starlight will also perform. The drinks and aperitifs will be served at door of Sephora and indoor . 1. Catering: The food will be served by Mr. Rubuchon he is a Michelin star chef and has a crew of 15 kooks thy are willing to sponsor a view aperitifs to promote themselves also as restaurant. 2. Staffing: There will be 50 security guards who will control the party, 7 of them are at the door and 6 of the guards will escort Lady Gaga from the coach to the black carpet and from there to the party and at the party. ...read more.


6. Costs: The total costs were $894.000,00 the champagne was sponsored by Cristal Brut. The coach was $24.000 , and de staffing and catering was $250.000 . and the black carpet and the decorations and technologic were $420.000 and the goodie bags were $100.000 and $100.000 For building this whole event for example the stage that looks like the perfume bottle . Albeda Business College Assessment Activity Front Sheet BTEC National Diploma in Hospitality Name student :_________________________________________________________ Group :_________________________________________________________ Edexcel adm. Nr. :_________________________________________________________ Unit number + title : Starting Date of the Unit: Final due date whole unit:______________________________________________________ Assessor (teacher) : Task ( covers criteria : P M D ) Handout date this task :_______________________________________________________ First Due date this task :_______________________________________________________ Second Due date this task :____________________________________________________ Type of Evidence (e.g. report, presentation, etc.):__________________________________________ Assessor?s decision (Pass/Referral/Fail):_______________________________________________ Feedback*:_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ * When feedback is given in the handout itself just mention: ?see inside? ___________________________________________________________________________ Hereby I confirm that everything I hand in is my own work. Name student:?????????????????????????????.. Date:?????????????. Signature:??????????????????????.. ___________________________________________________________________________ (For further administrational purposes; do not fill in) Internal verification : Name IV : ...read more.

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