Executive Summary KidSmart is a pioneering manufacturer of life saving smoke detector for children in Hong Kong, with its attempt to fill the psychological niche of childrens sleeping habits to help them react fast in fire escapes

Executive Summary

KidSmart is a pioneering manufacturer of life saving smoke detector for children in Hong Kong, with its attempt to fill the psychological niche of children’s sleeping habits to help them react fast in fire escapes during the absence of their working parents. To expand its market in Hong Kong, KidSmart will actively participate to publicize the significant usage of its product in home safety in case of fire.

        In Hong Kong people, newly married couples work long hours in order to be financially capable for the provision of comfort for own families. With an average family income of around $20,000 to $40,000, domestic helpers, who are inexperienced in dealing with emergencies, are hired to provide only ordinary home service and child care. Therefore, less attention is paid towards the possibility of household accidents that may cause the sudden loss of lives, especially their beloved young infants. According to the Hong Kong Domestic Fire Rate, the number of fire confirmed cases is on the rapid rise from 1,345 to 2034 between 2006 and 2009. In the other words, in 2008-2009, about 5 domestic fires are started out each day when compared to only about 3 in 2006-2007, which is nearly a double. The results reveal that families are ignorant of the fire safety precautions, resulting in tragedies. Furthermore, as the usual size of apartments lies between 500 and 1000 square feet, the fittings and furniture in the living room are usually placed in close contact with the multiple electric wirings behind the television and stereo sets. This arrangement is the primary factor that subtly triggers flames because of the insufficient ventilation openings that result in the build-up of internal heat. Next, after all, the more accident-prone area is the kitchen after all, where domestic helpers are likely to leave the cooking unattended and turn to doing other household chores. This causes kitchen fire because of the burning and boiling over. Heaters may be placed in the children’s bedroom to keep them warm during cold. Children may pull themselves near to the heaters to sleep in comfort, leading to burning of cloth materials.