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How does an international chain hotel and individual hotel operate differently ?

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´╗┐Introduction In the current 21st century of economic society, every country in the world is pursuing peaceful coexistence and economic development. At the mean time, everyone is also counting on the higher quality of life. Furthermore, the whole world?s advanced technology had made the transportation more convenient so people in different national boundaries are also getting closer together. Because of the world?s economic has developed more so now hotel industry is a business that people cannot live without it, but this kind of business are depending on different customers? demand to form different kinds of hotel. For example: business hotel and resort hotel as well as international chains hotel and individual hotel. At the same time, they are all divided into different levels of requirement to make every travelers be able to choose their own appropriate hotel. Hotel industry is still requiring a lot more in every country, especially in developing countries such as China, India, and Brazil??also needs a lot of professional hotel managers. So there are a lot of hotel management schools to educate the successors of next generation. And this make the hotel industry have intense competition, thus to make a perfect hotel is to have a group of professional hotel managers and a great technology system to control. To invest a hotel is a big project; it needs huge money to put in it, so risk assessment must be the first thing to consider at such as political environment, the economic in the future and the position of the hotel. Hotel business is a service industry, as a high quality of hotel for customers demand must consider to all aspects of great facility and the quality of service. To evaluate the operation of hotel, my research question is ?How do international chains operate differently from individual hotel?? There will be primary and secondary research in this paper to answer this question. ...read more.


But this is still not working as good as independent hotel, even without encouraging customers, because they have smaller scale and relies on local suppliers. Overall, is not saying that all customers choosing to live in a chain hotel are not eco-friendly, is just that some people are stealing stuff from the hotels such as towel, coffee sachets, shampoo etc. ?A survey from last year found that 86% of hotel guests had taken toiletries, as opposed to a mere 3% who admitted to stashing away bathrobes in their suitcase... and then there's the hard-core 1% who confessed to stealing electronics, silverware? according to the Yahoo UK travel ?Things People steal from hotels?. There is a fact that people stealing stuff from Transcorp Hilton Abuja Hotel, according to the ABC newspaper article ?3 Months in Jail for Stealing Hotel Towels?. The advantages of this kind of hotel are in their size and their brand name, more customers which means more profit because of the economics scale. They have high technology system called yield management, this can improves benefits through the calculation of supply and demand. Better advertisement to handle the whole chain hotel and make contracts with travel agencies to increase clients. Operation Structure of Independent and International Chain Hotel Hotel can be classified into independent and international chain hotel but it can also classify into the size of the hotel. In here, because there are many types of independent and chain hotels so in order to know their operation structure, I will be assorting it into the size: large, medium and small. kkm Operation of Independent and International Chain Hotel Different kinds of hotel will have different methods to operate their hotel, and different methods will have their own benefits for the hotels but also disadvantages. On the other hand, chain hotel is classified into management company, franchise and referral group to operate. Management Company is an organization that operates any kind of hotels for a fee under the management contract between the hotel and the organization, whether the hotel is profitable or not. ...read more.


If population growth rate increase the problem above can be reduces and will have a high chances to increase the profit as consumers might increases and the wages will decrease because of the population increased according to John Stuart Mill?s Principle. And the age is also a problem for this industry because worker who moving into retirement will be a gap for the business. Career attitudes ? obviously a positive career attitude can lead to a successful business especially in this service industry. Every people have different personality and different ways to solve problems so when applying employees for this industry employees must be more flexible and open-minded because in this industry customers come from different places so they will have different needs and wants therefore things always change to deal with different customers and in this case employees must have a standard level on solving problems. Also, they must enjoying serving people and provide service that is more than customers expect to give a good image for customers to be repeat guests. Technological: Interactive reservation systems ? increasing guests use the Internet?s interactive reservation systems and hotel companies are sometimes criticized for the large number of keyboard clicks required to make a reservation Guest-room innovations ? multiple telephone lines, interactive opportunities for ordering room?s service and guest-room check-out, these can increase the number of guests by speeding up the service but they are expensive to install Data mining ? allows marketing and saler to find new ways to use guest-related data to make better marketing decisions Yield management ? this computerized process allows managers to catch the time of high guest-room demand to maximize revenue. High demand means higher rates because of reduced discounts, low demand means higher discounts http://www.va-interactive.com/inbusiness/editorial/sales/ibt/target_market.html http://abcnews.go.com/blogs/lifestyle/2011/10/10000-free-round-trip-tickets-to-japan/ http://abcnews.go.com/blogs/lifestyle/2011/10/10000-free-round-trip-tickets-to-japan/ http://tutor2u.net/business/strategy/PEST_analysis.htm http://marketingteacher.com/lesson-store/lesson-pest.html# http://www.sutherland.com/files/Publication/94fcdd09-563e-4e3a-bdae-202099907258/Presentation/PublicationAttachment/81929b01-f5af-43ed-bb5d-12a745754056/Haley-HotelGuestSafety.pdf http://inspiredeconomist.com/2008/11/30/does-terrorism-have-an-economic-motive/ http://infohouse.p2ric.org/ref/03/02592.pdf http://www.allbusiness.com/legal/laws-government-regulations-environmental/2954-1.html#axzz1xI2KXzPQ http://www.sba-int.ch/spec/sba/download/BGH/SBABGEHOTELLERIEENG2008.pdf http://www.allbusiness.com/legal/laws-government-regulations-environmental/2954-1.html#ixzz1xPCZNPoZ http://www.mlsi.gov.cy/mlsi/dlr/dlr.nsf/dmlworkingcon_en/dmlworkingcon_en?OpenDocument http://en.wikipedia.org/wiki/Wage%E2%80%93fund_doctrine http://www.hotel-online.com/News/PR2006_4th/Nov06_ISHC.html http://www.black-collegian.com/career/hospitality-199702.shtml http://en.allexperts.com/q/Managing-Business-1088/2008/1/PESTLE-analysis-hotels.htm http://wiki.answers.com/Q/What_is_the_definition_of_a_Independent_Hotel http://darngooddigs.com/blog/2010/01/why-you-should-stay-at-independently-owned-hotels/ http://www.insee.fr/en/methodes/default.asp?page=definitions/hotellerie-de-chaine.htm http://www.accor.com/en/franchise-and-management/our-contracts/management-contract.html http://franchises.about.com/od/franchisebasics/a/what-franchises.htm http://www.cookeryindia.com/students/frontoffice/upselling.html http://www.ehow.com/about_5494879_advantages-disadvantages-information-management-systems.html http://www.brighthub.com/office/entrepreneurs/articles/38973.aspx http://ezinearticles.com/?Top-Reasons-to-Stay-in-a-Chain-Hotel&id=1765230 http://uk.travel.yahoo.com/p-promo-3361193 http://abcnews.go.com/Travel/months-jail-stealing-hotel-towels-hotel-guests-steal/story?id=11647936 http://www.businesstravellogue.com/best-hotel-rewards-programs http://www.evancarmichael.com/Marketing/43/USING-REWARD-PROGRAMS-TO-CREATE-LOYAL-CUSTOMERS.html operation structure website http://hotelmule.com/forum/viewthread.php?tid=1555 http://smallbusiness.chron.com/differences-large-small-organizational-structure-2781.html http://smallbusiness.chron.com/organizational-structural-differences-between-small-large-businesses-10678.html marketing mix http://www.sajth.com/vol4issue1/B%20Seyed%20Mohd.pdf operation method http://www.ukessays.com/essays/education/independent-hotels-versus-chain-hotels.php 1. Analysis my survey (social class, survey my age to show that nowadays children like international chain hotel, western culture) ...read more.

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