2. The realization of a green supply chain
2.1 Strengthen the internal management of enterprises
Due to the different situation of companies, green supply chain management model is also varied. First, when an enterprise decides to implement green supply chain management, it should be analysed and depended on their situation. It can not only solve the problem of the enterprise, but also find a better way to success. The enterprise need to strengthen the internal management of enterprises, think, design new functional departments and change the old ones. After this, the enterprise can reduce the waste of resources and the environmental pollution. Second, the enterprise leaders’ and employees’ environmental consciousness should be enhanced. Leaders need to consider about the environment influence when making a decision. They also need to improve enterprise employees’ levels of environmental knowledge, and let them know that the enterprises pay much attention to environmental protection. The enterprise should implement green purchasing according to its own needs and reduce the raw materials and parts inventory. They need to look for other materials instead of the harmful things and make full use of their redundant equipment and materials.
2.2 Strengthen the user’s environmental consumer awareness
It is important to understand the significant of the green consumption to sustainable development. This can reduce the destruction of environment from the end of consumption. At the same time, developing the green consumption can transform the behaviour of customers and improve the realization of environmental protection. Concurrently, the development of the green consumption can not only improve the quality of life, but also transform the behaviour. Moreover, it improve the people’s understanding of environment protection, green consumption and sustainable development.
2.3 Intensify the law enforcement
Due to the technical level and capital of an enterprise is relatively limited, whether the enterprise production process is the most conservation of resources, energy and reduce the pollution of the environment is not clear. In order to save costs, enterprise will modify the production process appropriately. However, by the influence of habits, experience, technology, equipment and funds, the transformation is limited. Even if some enterprises may have very good profits, they are not willing to take risks on reforming the production process which may save resources and energy and reduce the pollution to the environment. Some enterprises pursue of short-term benefits, some of them even ignore the pollution of the environment. Therefore, the public should participate in. The related departments not only need to propagandize environmental protection to the enterprise decision makers, but also need to point out the significance of the ecological environment to the vast number of consumers.
3. The benefits of a green supply chain
3.1 Protect the environment
Using green supply chain can obviously protect the environment in some ways. First, the more recycling and the less damage it will be to the environment. For example, the costs of disposing of plastics is very high, and it can produce a lot of harmful gas (Baillie, 2004).The best way is to recycle it. Second, it can reduce the carbon emission. As we all know the CO2 is the main cause of greenhouse effect. The green supply chain can use the energy efficiently so that it can do the same thing with the less carbon emission.
3.2 Promote the enterprise image
The company prefers to do something that can improve their reputation. A good reputation is very significant to the enterprise. This can be understood from two aspects. First, to be environment friendly can promote the image of a company. The enterprise which has a strong ability and social responsibility of will get the respect of the whole society. According to Stuart Emmett and Vivek Sood said (2010, 4), if the companies do a lot of activities related environmental friendly, they can get benefit through them. Therefore, it will improve the ability to acquire resources from the society, so that the government, the banks and the suppliers will support you. As to the consumers, with the improvement of the consciousness in environment protection, more and more people would like to make a contribution to the environment. For this reason, the individual will chose a product from an environmental friendly company. Therefore, the company can make an extra profit. Second, when enterprises build their brands, green actions let the customers feel they can participate in this activity. When customers buy a product, they not only concentrate on the product’s function and their own images to the society, but also emphasize a sense of participation. There is an experiential brand that one American company creates. This company lets thousands of individuals take part in by broadcasting the idea of environmental electricity. The company takes many measures such as encouraging customers to save electricity, rewarding power saving communities and choosing stars of supporting environmental protection to let the customers feel that they can join in green environmental protection. The enterprise gets success depending on broadcasting the sense of environmental protection. Third, responsibility of the enterprise can also incur a great cohesiveness for them and give employees a sense of identity and sense of pride. Employees usually want to work for the enterprise which has a highly social responsibility. They will be proud and do not want to work for other enterprise. It will impact on the enterprise’s competitiveness by this kind of cohesiveness and centripetal force.
Conclusion
As can be seen from this essay, green supply chain can be implemented in a variety of ways, each with their own difficulties and benefits. Although it has to face a considerable number of difficulties, overall the benefits far outweigh the drawbacks. Obviously, this text has its limitation. For example, there is no comparison between different countries and it may have various solutions in different countries. However, as the environment is getting worse, people pay more attention to environment protection. The green supply chain will be recognized by majority companies（Skjott-Larsen，2007）. According to the evidence from above, in my opinion, the green supply chain will be the future of the supply chain industry.
Reference
Baillie, C. (2004) Green Composites, Cambridge, GBR: Woodhead Publishing Limited, p 252.
Blanchard, D. (2010) Supply Chain Management Best Practices, 2nd Edition, Hoboken, NJ, USA: Wiley, p 204.
Campuzano, F., &Mula, J. (2011) , London,GBR: Springer, p 1.
Dawson, C. (2008) Green Property, London, GBR: Kogan Page Ltd.,p 1.
Emmett, S., & Sood, V. (2010) Green Supply Chains: An Action Manifesto, Hoboken, NJ, USA: Wiley, p 4.
Sitkin, A. (2011) Principles of Ecology and Management: International Challenges for Future Practitioners, Mesa, AZ, USA: Goodfellow Publishers Limited, p 108.
SSkjott-Larsen, T. (2007)Managing the Global Supply Chain, Frederiksberg, Copenhagen, DNK: Copenhagen Business School Press, p 302.
by
frankyguo (student)
