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Internal Assesment

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Business Internal Assessment (HL) Acknowledgements: I have done my internal assessment project on Palladium shopping center, which is located in Atasehir, Istanbul in Turkey. It is a 205.000 meter squared shopping center that is developed by Tahincioglu Gayrimenkul and Genc and Nora Holdings. The shopping center opened its doors to the customers in 25th of September 2008. With its 180 brands, cinema, free parking area, vale parking system, children and baby playing areas, banks, ATM's, car wash center, taxi stands, residences, customer busses, restaurants and of course the giant glass sphere makes this shopping centre unique and special. I have to thank to the Tahincioglu family, especially Can Tahincioglu, Sevilay Kaya, Palladium Shopping Center director, because of introducing me the shopping center and answering my questions about the place. They have treated me in special care and attention. Executive Summary: My Business Internal Assessment project was on Palladium shopping center. I have done the research on the advertisement techniques that can be used by the managers of the Palladium Shopping Center during this crisis time in order to create brand recognition as a new launched company that has connections with many different world brands in its business and management. In order to find answers to this question I have visited palladium shopping center for several times, visited the website and had interviews with the owner and the director of the shopping center. With the research that I have done, I saw that Palladium shopping center has special care on the details of the building since they believe that the view of the building affects people's ideas. ...read more.


To make decisions quickly and to perform them as they are planned is really important in a business especially like this one, which includes a big deal of competition. He also added that they are open to both positive and negative feedback so that they can improve themselves in an expected and needed way. I found out that they have put a connection tool on to their websites and also added a button under intuitional information part that expects suggestions and complaints from the visitors. By asking the customer's ideas and suggestions, the business expects to create brand loyalty since they plan and manage their business according to the needs and wants of the customer. I also saw that they inform their visitors about the upcoming events both on the website and at the mall itself. Besides, during the crisis times, the coordination and organization should be kept at the maximum level and also should be performed in the right time with the enough information and equipment. In order to make its managers ready and settled, they give seminars and make them ready to any kind of expected situation. By this way, Palladium shopping mall and its managers aim to get affected from the economical crisis in minimum. Finally, they have underlined the fact that they really care about architecture of the mall. While designing it, details were decided one by one. For example, when I visited the shopping center I have noticed that the columns are even planned to change color during the hours of the day. ...read more.


Kalabalik kitlelere ulasmayi hedefleyen sivil toplum kuruluslariyla ortak paydamiz ayni. Kisa s�re �nce sonlanan oyuncak toplama kampanyamiz b�yleydi. Sunay Akin ile y�r�tt�g�m�z etkinlikte, AVM ziyaret�ilerinin bize teslim ettigi bir kamyon dolusu oyuncagi Ma�kali �ocuklara g�t�rd�k. Oyuncak ayilarina sarilip uyuyabilsinler diye, tarayabilsinler diye bir bebegin sa�larini, kahkahalar esliginde yaristirabilsinler diye oyuncak arabalarini... geri donuslerini ve tebriklerini cok yogun bir sekilde alarak yaptigimiz bir etkinlikti bu. Bu gibi yerine ve hedefine ulasan sosyal sorumluluk projelerinin m�sterilerimiz ve bizlerin nezdinde cok �nemi var. Bunun disinda pr ve basin kanali ile ziyaretcilerimize her daim dogru bilgilerndirmelerimiz ile ulasmaya calisiyoruz, yapilmamis olan etkinlikleri yapmaya gayret gosteriyoruz ki farkimizi ve sunabilecegimizi hosluklari onlara daha iyi hissetirebilelim diye. Outdoor calismalara onem veriyoruz, en onemli ve en cok akilda kalan calismalarin buyuk bir bolumu outdoor mecralarda gerceklestirilenler oluyor. Bunlar arasinda otobus giydirmeleri,raket ve billboard-megaboard kullanimlari geliyor, ozellikle hedef kitlemiz olan Bagdat caddesi ziyaretcileri icin gerilla marketing calismalari yurutuyoruz. 7- Hangi reklam tekniklerini kullaniyosunuz ve sizce hangisi daha etkili? Fiyat olarak avantajlari nelerdir ? 8- herhangi bir slogan veya logonuz var mi? Bunlar ne derece de etkili ? Palladium yasamin kesif k�resi slogani ile ciktigi yolda bu soyleminin ardinda durabilmek ve bunu yerine getirmek adina gerek mimarisi gerekse alisverisi bir yasam ortaminda sunmasi ile one cikiyor, bunu geri donuslerimizde de cok rahat gorebiliyoruz ziyaretcilerimizin. Kendilerini Palladium'da alisveris yaparken evlerinde, ya da cok sik gittikleri bir ortamda ve huzurlu rahat hissediyor olmalarini ifade etmeleri bunun en b�y�k g�stergesidir. Sikmayan bunaltmayan ve onlara hitap eden bir ortam yaratma cabasi icindeyiz. Temiz, g�vende, rahat, eglenceli, istediklerini bulabildikleri bir ortam. Profesyonel y�netim tarzimiz ile hepsini birarda en iyi sekilde sunmak da bizlerin istegi. ...read more.

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