• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

ITEC is an information technology company and it has the successful business in Spain. Now it wants to enter to the UK market to develop its business what is selling franchises for advertising. This report is mainly about the analysis of its key opportuni

Extracts from this document...

Introduction

Individual Problem Solving Report of ITEC Table of content 1. Executive Summary 3 2. Identification and Analysis of Key Opportunities for ITEC 4 2.1 SWOT analysis: 4 2.2 Porter's diamond model: 4 3. Recommendations and Implementation 7 4. Appendices 9 5. References 11 1. Executive Summary ITEC is an information technology company and it has the successful business in Spain. Now it wants to enter to the UK market to develop its business what is selling franchises for advertising. This report is mainly about the analysis of its key opportunities and gives some recommendations and implementations. In the first part, this report identifies and analyzes the key opportunities based on the SWOT analysis and Porter's diamond model. In the second part, it gives the recommendations what the differentiation strategy should be applied and gives the implementations about this strategy based on the part one and the theory of strategy. 2. Identification and Analysis of Key Opportunities for ITEC ITEC is a Spanish Information Technology Company. And in the last two years it has developed a new online business what sells franchises of 'Your City Portal' in Spain. This websites offer complete information about everything that goes on in various cities and the company provides the franchisees with everything to develop their business. ITEC has an excellent business performance in the local market. ...read more.

Middle

The number of the people who would search the information through the internet website is very large and sustained growth. (5) Government and chance: Besides, the aspects of government would bring opportunities for its entering. For example, UK's government issued many policies to encourage FDI (Greenaway & Richard, 2007), and the affects of WTO and European Union would bring many chances for it (George & Manasis, 2010) (see appendix 1). With the analysis based on these two analysis model, this report concludes its key opportunities: (1) The mainly marketing methods are internet and franchises. Internet is a very popular marketing method and it would save the costs of its business. Franchises would bring some advantages, such as reducing the risks, providing more resources and enhancing the corporation. However, relying only internet makes its marketing and strategy single and franchises would reduce its profit margin. (2) Its experience for business. ITEC has approximately 10 years business about it in Spain. And this experience would make its business in the UK market simpler. However, its international experience is not enough and this would be the barrier for its entering. (3) Its excellent situation of the related and support companies, such as Google. The excellent situation of its related and support companies would bring many benefits for it. ...read more.

Conclusion

Besides, reinforcing the management and corporation in any link in its management chain is significant. Absolutely, expansion of product portfolio and applying its commercial equipment available to carry out the business are the vital aspects from the perspective of the organizational structure and management systems in its international strategy. 4. Appendices Appendix 1 Strengths: 1. They are in a strong, growing industry (the Internet) 2. Extensive experience in this sector since 1999. 3. Product-gives 4. Developed own procedures 5. A known brand 6. One of the largest networks portals on the Internet Weaknesses: 1. No international experience 2. The costs of franchises (see appendix 3) 3. The experience for the UK market is not enough 4. English language barrier Opportunities: 1.Growing use of the Internet 2. Emerging economies SO opportunities: 1. using of the internet and franchises 2. growing economies WO opportunities: 1. costs 2. experiences Threats: 1. Government cuts have affected the local economies in cities. 2. The competition in the UK market ST opportunities: 1. government 2. international experience 3. competition 4. related and support industries WT opportunities: 1. international experience 2. international environment 3. the current situation of the UK market Appendix 2 Fiugre1 Porter's diamond model Source: adapted from George, G. & Manasis, G., 2010 Appendix 3 Initial investment Initial start up fee 12.000 � + 2,900 � (once the site is live) Initial royalty 0 � advertising 0 � Duration of contract 5 years Appendix 3 the costs of its business Source: http://www.portaldetuciudad.com/www/paginas/ficha-tecnica.asp (Accessed: 3 April, 2011) 5. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Identify and describe all the types of information and communication technology (ICT) from pages ...

    The advantage of emails is that long documents can be instantly sent to other people anywhere in the world. Answer phones: Answerphones record messages when the receiver is idle. The advantage of answerphones is that important messages can be stored an received later for example if the employee is away from desk.

  2. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    also the increasing income trend gradually switches consumer in the traditional market of low quality - low price imported from China to Thai Tuan segmentation. Besides, a part of high class accepted Thai Tuan quality as they had to pay more if buying products with same quality imported from EU, Indian...

  1. Advance Professional Development

    Report on Personal Development Plan From: Naeemullah (Manager Financial Accountancy) To: Managing Director Finance 4 U Subject: PDP Report Date: 10 March 2010 Obstacles to Achieve Objectives Following are the main obstacles in achieving my objectives as listed in PDP.

  2. Starbucks expansion into China

    Leaflets 2. Coupons Evaluation 1. Starbucks can promote itself through leaflets. By the description on leaflets, it can improve reputation of Starbucks and appeal to potential customers, who enjoy drinking coffee but have never been to Starbucks yet. However, it would be not effective as much as company expected and even cause some negative effect.

  1. The Business Strategy of Pizza Hut

    Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share has slowly eroded because of intense competition from their rivals Domino's, Little Caesar's and Papa John's. ________________ 1.2 ? MISSION, PHILOSOPHY AND STRATEGY Mission statement of Pizza Hut: We take

  2. Ford Company Analysis - corporate structure and financial analysis

    to the shareholders in respect of the policies and practices that relate to the management of the financial affairs of the company. The Finance Committee should also perform functions and exercise such other powers as can be delegated to it from time to time by the Board of Directors.

  1. Case Study of Reach Out, a business providing therapy to children with autism.

    Maintain the network of families with children affected by Autism 1. Contact local university to create a database of students who were willing to conduct therapy sessions for families with autistic children 2. Write the blog detailing daily challenges while looking after Toby 3.

  2. Should easyJet further penetrate the market for air travel between the UK and Greece? ...

    adapted to the new challenge, offering simpler and lower cost airfares on routes served by easyJet. The company under examination has gained a unique selling point by providing point-to-point services and by removing onboard and airport frills such as free cabin service and pre-assigned seating.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work