Marketing Case Study. From many various factors for segmentation, we can choose two bases of segmentation for Pleasant Company which is Demographical and Psychographic Segmentation.

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Diploma Business in Administration and Marketing | Assignment 2- Case Study

Question 1

Have many steps to classify and recognize for different segmentation in marketing strategy. Market segmentation can be defined or categorized as the consumers have likeness in demand personality, need or want. To be a good marketer they must know what category their consumers belong to, what their consumer want and how many for the customer can afford, etc. Market segment enable to marketers of consumer goods and services identify what they want in the market and sometimes provide the marketer with chances to expand their goal market or enter a new market to satisfy more effectively the specific of particular consumers. It shows that this is quite an effective habit of marketing strategy rather than all potential clients. This also allows for this company protected themselves by targeting a part of that market and specialize in features that consideration to their customers. However, after research and analyze the customer’s goal. They have many factors for segmentation such as Demographical, Geographical, Behavioral and Psychographic Segmentation.

From many various factors for segmentation, we can choose two bases of segmentation for Pleasant Company which is Demographical and Psychographic Segmentation.

Let me elaborate more on these segmentations as below.

Demographic Segmentation is famous base for segmenting shopper groups because client needs and wants preferences and usage rates. Demographic segmentation can be seen as the major factor when marketers need to locate a target market, as it is often the most accessible and cost-effective way. Demographic Segmentation consists of identifying which variable like age, family size, sex, income, gender and social class.

For example, we can implement the Demographic Segmentation in American Girls Collection which is on the basis of age. It targeted on young teens ranging from 7-12 years old. Different gender in age will also have different needs and wants. For example, most of the girls will prefer bright color such as pink, white, red and so on whereas boys will prefer color such as black, blue, grey and so on. This store may be targeted on middle to higher social class as they believe in boomer parents would pay more for one that was fun and educational for their children. Pleasant Co also comes with the idea that their product must be different and special from what people can find from the market. Income can only specify the affordability of the consumer to purchase for the product. Income is one more strategy used by some manufacturer as well. Any manufacturers target on price responsive for consumer but some may target on high revenue consumer. However, most of the manufacturers believe to obtain a low cost with high quality products. It is the most important principle is to market and sell the products as many as possible. When you produce more than you sell, that will be the failure in the marketing strategy of the company.

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Psychographic Segmentation is one of the successful factors for market to the marketer has got to implement in order to successfully maintain the market. This segmentation consists of different groups based on socioeconomic status, lifestyle, activities, opinions, interests and personality characteristics.

The references for this company can also be found in , http:// , .

Question 2

There are four (4) types of marketing management philosophy which is implemented by Pleasant Co such as Production Concept, Product Concept, Selling Concept and Marketing Concept.

Production ...

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