• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Mix For Apple

Extracts from this document...

Introduction

Marketing Mix for Apple Marketing Aspect Apple Inc. Basic Customer Need A mobile telephone with built in camera; able to store music, pictures and videos; can download applications and use the internet. A music storage device which can be used on the move. Some models able to hold pictures and videos; some models able to browse the internet and play games. Apple TV is a device allowing the user to play high definition videos from iTunes/youtube/their computer/etc on their television, in widescreen. ...read more.

Middle

Music fans. Professionals who need to be able to connect to the internet any time anywhere. Products A convergence of technologies e.g. An iPhone has a mobile phone, an mp3 player and internet surfing capabilities. - iPhone3G/iPhone 3GS - iPod shuffle (available in a range of colours) - iPod nano (available in a range of colours) - iPod classic - iPod touch - Apple TV - MacBook Pro/Air/mini - iMac - Mac Pro Products have different flavours in respect to colour and hardware specification. ...read more.

Conclusion

Through Apple shops, supermarkets, and electronics shops. 2. Internet sales 3. TV adverts 4. Billboard advertising 5. Internet adverts 6. Print adverts in magazines Always a distinct and consistent style. Well known logo. Celebrities have in some of the advertising. Place (Distribution) Products are available from various souces through the channel there are various distributors, and many retailers and e-tailers. Alternatively the products can be purchased from apple directly. *prices from Apple Online Store, http://store.apple.com/uk ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    It is true on a much larger scale on Movie Rentals and TV shows. With more and more bandwidth becoming available, physical media like DVDs can easily fall prey to digital online content. ==> In this global marketplace, iTunes should tie up with content providers and media outlets in other

  2. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    After building a strong brand in Vietnam, Thai Tuan gradually starts to export to abroad. Product Positioning Thai Tuan sticks its brand image with Aodai- the traditional custom of Vietnamese women- a symbol of Vietnam's culture. The basic element of Aodai, and also of Thai Tuan products is creating elegance for ladies.

  1. AVCE Unit-3 Marketing

    How often do you buy chocolates in a week? once a week = 17 2-3 times a week = 22 3-4 times a week =11 5. Would you prefer to buy low-calories, sugar-free chocolate? Yes =35 No = 15 6. Do you consider the price of the product when purchasing it?

  2. How can Orchid Jewelz modify its promotion mix to launch its product in the ...

    The trends of the Indian markets are changing and according to the surveys conducted by other firms and magazines, more and more people are becoming brand conscious. Moreover, because the company's USP is their unique and appealing design, it would be beneficial for them as they would be able to attract more number of customers.

  1. Estrategias de Marketing para supermercado Cordiez

    El muestreo ser� aleatorio doble. Dificultades Es probable que a lo largo del proyecto de investigaci�n nos enfrentemos con inconvenientes para recolectar informaci�n pertinente y certera, no poder cumplir con lo planeado, o bien que surjan algunos imprevistos. Plan de Acci�n �Qu� medidas ser�an las m�s efectivas para que Cordiez,

  2. Analysis of the marketing mix of Tata Nano

    Tubeless tyres further enhance safety. d) Environment-friendly The People?s Car?s tailpipe emission performance exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in Malaysia today. The high efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the

  1. Kentucky Fried Chicken Marketing Mix Report

    They must neither be vegetarian nor healthy-diet. Social class: Middle or below Lifestyles: Most people choose KFC because they do not have much time to prepare meals by themselves. According to the segmentation analysis, we can draw the conclusion that KFC should target its market on first and second tire cities to attract busy-working people and young students.

  2. Revision Notes on the Role of Marketing

    MARKET SIZE: It is usually defined by: Customer Base: if there is a large customer base then that means that the market is quite diverse and has a lot of opportunity of expansion (like the fast food market) while if the market is quite niche then there will be a limited customer base and therefore small market size.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work