• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Mix For Apple

Extracts from this document...

Introduction

Marketing Mix for Apple Marketing Aspect Apple Inc. Basic Customer Need A mobile telephone with built in camera; able to store music, pictures and videos; can download applications and use the internet. A music storage device which can be used on the move. Some models able to hold pictures and videos; some models able to browse the internet and play games. Apple TV is a device allowing the user to play high definition videos from iTunes/youtube/their computer/etc on their television, in widescreen. ...read more.

Middle

Music fans. Professionals who need to be able to connect to the internet any time anywhere. Products A convergence of technologies e.g. An iPhone has a mobile phone, an mp3 player and internet surfing capabilities. - iPhone3G/iPhone 3GS - iPod shuffle (available in a range of colours) - iPod nano (available in a range of colours) - iPod classic - iPod touch - Apple TV - MacBook Pro/Air/mini - iMac - Mac Pro Products have different flavours in respect to colour and hardware specification. ...read more.

Conclusion

Through Apple shops, supermarkets, and electronics shops. 2. Internet sales 3. TV adverts 4. Billboard advertising 5. Internet adverts 6. Print adverts in magazines Always a distinct and consistent style. Well known logo. Celebrities have in some of the advertising. Place (Distribution) Products are available from various souces through the channel there are various distributors, and many retailers and e-tailers. Alternatively the products can be purchased from apple directly. *prices from Apple Online Store, http://store.apple.com/uk ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    It is true on a much larger scale on Movie Rentals and TV shows. With more and more bandwidth becoming available, physical media like DVDs can easily fall prey to digital online content. ==> In this global marketplace, iTunes should tie up with content providers and media outlets in other

  2. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    In 2007, a showroom was opened in Middle East to promote fabrics and complements like shoes, hand bags, hats.... Beside the range of products that sold locally, the company also makes some products with quality and design suitable to some certain markets for the purpose of exporting only.

  1. SWOT analysis of Apple and Amazon

    A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in.

  2. AVCE Unit-3 Marketing

    Yes = 37 No = 13 14. Do you think this would encourage Diabetic people to eat low-calorie, sugar-free chocolate? Yes = 34 No = 16 Evaluation of the Results 1. Age Group: As you can see form the graph that old people and young children have participate most in

  1. How can Orchid Jewelz modify its promotion mix to launch its product in the ...

    and exporters, to whom the firm was supplying to, to cut down on purchases. Considering alternatives, the firm decided that it wanted to enter the retail sector of branded jewelry in the Indian market as they saw a high potential for their firm there.

  2. Estrategias de Marketing para supermercado Cordiez

    El muestreo ser� aleatorio doble. Dificultades Es probable que a lo largo del proyecto de investigaci�n nos enfrentemos con inconvenientes para recolectar informaci�n pertinente y certera, no poder cumplir con lo planeado, o bien que surjan algunos imprevistos. Plan de Acci�n �Qu� medidas ser�an las m�s efectivas para que Cordiez,

  1. Questions on Globalisation and International Trade

    Given what is now occurring in the Indian economy, do you think that the country represents an attractive target for inward investment by foreign multinationals selling consumer products? Why? Answer: a. The economic system that developed in India after 1947 was a mixed economy characterized by a large number of state-owned enterprises, centralized planning, and subsidies.

  2. Analysis of the marketing mix of Tata Nano

    Tubeless tyres further enhance safety. d) Environment-friendly The People?s Car?s tailpipe emission performance exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in Malaysia today. The high efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work