• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Pest Analysis for Indian Fashion Website Fuel

Extracts from this document...


PEST Analysis Political opportunities and threats Opportunities Threats The Indian government exempted fashion designers from taxes on the basis of them being categorized as artists. Economic opportunities and threats Opportunities Threats Growth of the Indian economy has enhanced the growth of the fashion industry. There are two major threats that are affecting the Indian economy ? inflation and recession There is an increased abundance of an educated workforce employable at a reasonable wage. The growing fashion hub and its extraordinary boutiques can pose a serious threat in terms of the growing competition. Social opportunities and threats Opportunities Threats Fuel having a women clientele, embraces the changing attitude of society towards women. An increase in the level of westernization of the Indian fashion industry could result in the decline of Fuel?s sales. An increase in the educated workforce has enabled Fuel to employ a greater number of female staff at efficient costs. ...read more.


Time and money is saved through online meetings (video conferencing) Goods to be purchased are also sometimes viewed through pictures sent by email thus saving time and money. This gave the fashion industry a huge boost as new designers entered the field giving Fuel a higher bargaining position. The exemption of taxes on designers in 2010 marked the start of a rapid increase in the entry of new designers into the fashion industry putting Fuel at a higher bargaining position and a much larger variety for Fuel and consequently customer?s to choose from. The changing attitude of society towards women worked as an advantage to Fuel as the growing equality between men and women resulted in an increase in women?s consumption leading to an increase in Fuel?s sales. Also the increase in the educated workforce has worked to Fuel?s advantage as they can hire a larger number of female staff which would make their purely female clientele more comfortable. ...read more.


They also have access to information on upcoming events and fashion shows at Fuel. The disadvantage is that the presence of Fuel?s competitors online allows customers to compare prices, products and designers of the different store without actually visiting them which may result in either a rise or dip in sales. Fuel also benefits through video conferencing with potential suppliers as it saves time and money that would have been spent if they met physically. Also sometimes products are shortlisted through pictures sent via email which is a much simpler process. The Indian economy is undergoing severe inflation and also recession, which is affecting most economies right now which is threatening especially to the fashion industry as design wear is a luxury that people can avoid so Fuel has to further its marketing strategies to maintain an increase or at least steady sales. The growth of the fashion hub acted as a catalyst for the increase in competitors which threatens the current market position and expansion of Fuel. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Leadership styles and analysis of my leadership skills.

    leaders which have inherited certain type of qualities that can be easily traceable. These qualities are distinctive such as personalities, behavior that are associated with leaders. However this theory is not universally acceptable because everyone that has such traceable qualities or behavior must automically be a leader but that's not the case.

  2. BP Financial analysis

    BP's (see Appendix C in Section 9) financial performance is critically analysed using key financial data and ratios (see Appendix F in Section 9), and then compared against two main competitors; Exxon Mobil Corporation (see Appendix D in Section 9)

  1. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    newspaper for 3 consecutive years, 1998- 1999- 2000 * Recognition of "Flagship product of Ho Chi Minh City" by the HCMC People's Committee in 2004 -2005 * Golden cup and certificate of acknowledgment for the title "for community development" * Acknowledgement of "Textile-garment enterprise with strong brand name in 2006"

  2. Starbucks expansion into China

    * High-skilled management team Starbucks' Chief executive officers (CEOs) is the professional, for example, Howard Schultz, Orin Smith and Howard Behar. These lead to the rapid and stable growth of Starbucks. * High technology Starbucks brings the technology to use in the stores in order to attract more customers.

  1. Estrategias de Marketing para supermercado Cordiez

    necesario para que la empresa satisfaga completamente las demandas de sus clientes, se enfrente a la nueva competencia y sea exitosa. �Ser�a �til, entonces, comenzar un proceso de marketing en la empresa? �Cu�l o cu�les estrategias ser�an las m�s efectivas para que Cordiez se prepare para la nueva competencia de Disco?

  2. Analyse Reasons for Zara's Success in the Fashion Retailing Business

    Zara had to success of a company; Zara needs to re-enforce the monitoring of suppliers and subcontractors carrying out 2300 audits on factories and workshops around world in 2011 (Guardian, 2011) The company has to prepare itself for the day when its founder Ortega retires as it might bring the company a loss of equilibrium .

  1. Ford Company Analysis - corporate structure and financial analysis

    1.8 Board of Directors Structure and Operations/Board Compensation 1.8.1 The process of selection and the size of the board The shareholders select the directors each year by at the annual meeting of shareholders. Shareholders may propose nominees (other than self-nominations)

  2. Questions on Globalisation and International Trade

    Similarly, improvements in communications technology have had a major impact. The ability to negotiate across continents has been facilitated by improved communications technology, and the rapidly decreasing cost of communications has lowered the expense of coordinating and controlling a global corporation.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work