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Pest Analysis for Indian Fashion Website Fuel

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Introduction

´╗┐PEST Analysis Political opportunities and threats Opportunities Threats The Indian government exempted fashion designers from taxes on the basis of them being categorized as artists. Economic opportunities and threats Opportunities Threats Growth of the Indian economy has enhanced the growth of the fashion industry. There are two major threats that are affecting the Indian economy ? inflation and recession There is an increased abundance of an educated workforce employable at a reasonable wage. The growing fashion hub and its extraordinary boutiques can pose a serious threat in terms of the growing competition. Social opportunities and threats Opportunities Threats Fuel having a women clientele, embraces the changing attitude of society towards women. An increase in the level of westernization of the Indian fashion industry could result in the decline of Fuel?s sales. An increase in the educated workforce has enabled Fuel to employ a greater number of female staff at efficient costs. ...read more.

Middle

Time and money is saved through online meetings (video conferencing) Goods to be purchased are also sometimes viewed through pictures sent by email thus saving time and money. This gave the fashion industry a huge boost as new designers entered the field giving Fuel a higher bargaining position. The exemption of taxes on designers in 2010 marked the start of a rapid increase in the entry of new designers into the fashion industry putting Fuel at a higher bargaining position and a much larger variety for Fuel and consequently customer?s to choose from. The changing attitude of society towards women worked as an advantage to Fuel as the growing equality between men and women resulted in an increase in women?s consumption leading to an increase in Fuel?s sales. Also the increase in the educated workforce has worked to Fuel?s advantage as they can hire a larger number of female staff which would make their purely female clientele more comfortable. ...read more.

Conclusion

They also have access to information on upcoming events and fashion shows at Fuel. The disadvantage is that the presence of Fuel?s competitors online allows customers to compare prices, products and designers of the different store without actually visiting them which may result in either a rise or dip in sales. Fuel also benefits through video conferencing with potential suppliers as it saves time and money that would have been spent if they met physically. Also sometimes products are shortlisted through pictures sent via email which is a much simpler process. The Indian economy is undergoing severe inflation and also recession, which is affecting most economies right now which is threatening especially to the fashion industry as design wear is a luxury that people can avoid so Fuel has to further its marketing strategies to maintain an increase or at least steady sales. The growth of the fashion hub acted as a catalyst for the increase in competitors which threatens the current market position and expansion of Fuel. ...read more.

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