CO emission tax is another factor of getting a new car, however not all countries have it.
The product will be sold worldwide. However, not all countries are on the same development level. Since the VW Golf and Sony XPlod product is quite expensive, only a relatively small amount of people will be able to afford it. The product’s target group are middle and upper middle class people which means that this car will not be popular in the third world countries or countries that are going through an economic downfall now.
Lots of European countries are in debts now and the US are still recovering from the real estate financial crisis, people are trying more to save money than to spend it now. However, there are still a lot of people who would be interested in this product and who could afford it.
The producers have to take into consideration the economic development of each region before entering it. If the financial policy of a country is too weak, it can lead to a growing inflation rate. It can make the car too expensive to sell and to stay profitable.
The car has to become more fuel efficient in the future so it becomes more financially attractive a bigger target group. More people choose to use public transport due to increasing fuel costs.
According to the latest information on car trends, people still pay a lot of attention to the car safety as well as the technological aspects of the car. (Job, 2012) This new VW Golf will have exactly what people want – safety and new technologies.
The number of people living in the world is rapidly increasing. In future there will be even more potential customers for this product which is a positive aspect in this case.
The main target group of this car is young people. However, the rate of old people in the world is increasing due to a better health system and living conditions. This factor might have a negative impact on the chosen product. However, novadays people try to stay young longer in different ways, for example, having cosmetic surgeries or dressing in modern and youthful clothes. Driving in a modern and technologically advanced car can make people feel younger and it can be a symbol of a young and free. This car is also a symbol of a status.
Technological development and innovations will lead to developing the car so it becomes more interesting to customers. These days technologies are developing very fast and every modern company has to keep up with new relevant information about trends, new products of competitors and new ideas that can be useful.
Both companies are already looking for new ways how to use resources and finding ways to a more efficient producing of goods. In a case of a success the production might become cheaper and the overall costs can get lower.
Legal factors include , , , , and . Getting local licences or working permission, might affect the timing and increase costs of production.
By a dramatical change of the weather people will choose cars that are more safe and resistant against different climate catastrophes, for example, storms, earth quakes and flood.
The second scenario is that people choose cheaper and simpler cars because in case of a natural catastrophe the financial loss will be less than by having a more expensive car.
The growing awareness of the potential impacts of climate change might affect ways of transportation. More people might choose alternative ways of transport, for example, bicycles or public transport.
by
lovethethunder (student)
