• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18

RESEARCH PROPOSAL

Extracts from this document...

Introduction

Marketing Research Proposal Research to prepare for Stop Smoking Wales Nov.2009 TABLE OF CONTENT I.Background -------------------------------------------------------------------4 ?.Objectives-----------------------------------------------------------------------4 ?.Research design --------------------------------------------------------------5 3.1 Desk research------------------------------------------------------5 3.1.1 Purpose ------------------------------------------------------5 3.1.2 Procedure ---------------------------------------------------6 3.2 Primary data --------------------------------------------------------8 3.2.1 Qualitative researches ----------------------------------------8 3.2.1.1 Group interview ----------------------------------8 Purpose -------------------------------------------8 Population and sampling --------------------9 Procedure --------------------------------------10 Data analysis ----------------------------------10 3.2.1.2 Observation ------------------------------------10 Purpose ----------------------------------------10 Data collection --------------------------------10 Data analysis ----------------------------------10 3.2.2 Quantitative researches ------------------------------------10 Purpose -------------------------------------------------------11 Population and sampling ---------------------------------11 Procedure and data analysis ----------------------------11 ?.Reporting ----------------------------------------------------------12 V.Cost and time tables --------------------------------------------12 ?.Appendices --------------------------------------------------------14 ?.References --------------------------------------------------------18 I.Background: Stop Smoking Wales is the organisation funded by Welsh Government; with the mission to offer free and friendly support (including providing quitting guidance, advice and information) to those smokers who are intend to give up smoking across Wales since 2004. Stop Smoking Wales plays an important role in reducing bad impact on the health of smokers as well as people who suffer from second-hand smoking. The organisation is about to launch a new campaign, which is aiming to encourage smokers to change their behaviours as well as raise the level of public awareness of smoking-related litter. In order to obtain an optimized social effort based on its aims, reasonable formulation of the campaign is necessary. Therefore, a further understanding regarding smoking-related behaviours and motivations is crucial in terms of formulate the campaign more reasonably. According to the brief Stop Smoking Wales sent, the content of research should cover: profiles of smokers; smoking levels and related behaviours; motivations to smoke and quit; behaviour regarding litter related to smoke. ?.Objectives The overall objective of the research is to identify the smoking-related behaviour and have an insight into their motivation. This has been splitted into the following sub-objectives: 1. To gain an updated profile of smokers; 2. To get information regarding smoking level and related behaviours of smokers. 3. To identify the motivations of smokers to smoke, quit and re-smoke. ...read more.

Middle

for smokers to quit (financial reason, health reason, bad impact on children or non-smokers etc.); * Reasons for smokers to re-smoke; * The sources of help/advice/information on smoking, to what extend smokers consider it as useful and reasons to their opinions. * The way smokers dispose smoking-related litter and their attitudes towards throwing the litter any where. * Recommendations to improve smokers' behaviour regarding smoking-related litter. 2) Population and sampling: The target population of group interviews will be people aged 11-45, living in Wales. School registers, Postcode Address File are chosen as sample frame. To those students under 18, school registers would be useful. 80 students would be selected according to the list provided by school census based on the academic year of 2007, 2008 and 2009. To make the research more easily conducted, the selected students would be from two schools (middle school and high school, 40 of each). Students of different academic year will be selected randomly to make sure the selected students cover the age from 11 to 18.To those above 18, we will use Postcode Address File as the sampling frame.200 people would be selected randomly from the sample frame. Selected people would be pre-screened their qualifications to take part in the interviews by a prepared questionnaire. The questionnaire would include: whether or not they are smokers, if they are not, the end of the pre-screening; if they are, information regarding demographic, socio-economic classifications, how long they've smoked, how many cigarettes they smoke per day, locations they smoke, have they tried to quit in the past 1 year, how they dispose smoking-related litter, will be asked to provided in order to help in screening. All the questionnaires would be done and collected on-line, to reduce possible uncomfortable feelings of giving true answers. We propose fours groups (6 participants each group) with the following profiles based on the result of the pre-screening: * Group 1: mixed gender; aged 11 to 18; smokers who tried to quit in the past 1 year. ...read more.

Conclusion

(You may choose more than one option and please rank the options as required): A. Very important B. Quite important C. Not important 1.Saving money 2.Health problem 3.Bad impact on children/youth 4.Pregnancy 5.Ban of smoking 6.Support from families/friends 7.Support from professional health care organisation 8. What are the benefits of smoking? (Please rank all the options) A. Very important B. Quite important C. Not important 1.it helps me to relax 2.it helps to break up my working time 3.it is something to do when I am bored 4.it helps me to cope with stress 5.I enjoy it 6.it is something I do with my friends or family 7.it stops me putting on weight 8.it stops me putting on weight 9.it stops me putting on weight 10.it stops me getting withdrawal symptoms 9. Why do you think it is hard to quit smoking? (Please rank all the options) A. Very important B. Quite important C. Not important 1.People enjoy smoking too much 2.Putting on weight after you quit 3.Stressed feeling without smoking 4.Their partners smoke 5.A lot of their friends smoke 6.Hard to resist the craving for a cigarette 7.They don't actually want to quit 8.Unpleasant withdrawal symptom 10.What are the sources of information/advance/help on smoking consider as useful ? (Please rank all the options) A. Very useful B. Quite useful C. Not useful 1.Doctors,GP,consultants 2. Families, friends 3.Leaflets/booklets 4.Lectures 5.TV,Radio 6.Newspapers,magazines 7.Telephone line 8.Stop smoking groups 9.Other professional health care service 11. How do you dispose smoking-related litter?(please circle) 1. I always drop them any where. 2. I normally put them in ash-bin. 12. What do you think are the reasons for smokers to discard smoking-related litter any where? (Please rank all the options) A. Very important B. Quite important C. Not important 1. Not enough or no ash-bin available in the smoking areas 2.Just a habit 3.Fast,convenient 4.Lack of publicity of the bad impact on littering smoking-related rubbishes 5. There's no compulsory measures of forbidding littering smoking-related rubbishes 13. What will you recommend to improve the behaviour of smokers regarding smoking-related litter? (Please write down your opinions) ------------------------------------------------------------------------------------------- ?. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Business IA proposal

    Action Plan: I. Take an interview with Uni Ads MD. II. Go to the Indian School of Business's library for further study for my research. III. Analyze the data given in each book found in the Indian School of Business's library and apply this data to the research.

  2. Unit 4: Describe the recruitment and retention process and documentation in a selected organisation. ...

    * Department and location - This will inform the potential employee on what department they will be responsible in and the location they will be working in. * Responsible to whom - This informs the employees of who they must report to if they have any problems or queries.

  1. Analysing Job sectors in Canada. Identify trends in employment and occupational demand patterns for ...

    This new trend (alt-energy transportation) can only escalate in the coming years. Dentists: * Approximately 64 percent of Canadians aged 12 and over visited a dental office in 2003. * In January 2007, there were 18,861 licensed dentists in Canada. Among these, males accounted for approximately 76% of the total.

  2. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    TRUSTe - an independent, nonprofit organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices Intellectual property issues fit here, and perhaps others Missing sections on data capture/management, IT infrastructure and Internet metrics needed/used Religious following - fans and

  1. Advance Professional Development

    Evidence: Did you accomplish your goal (towards your objective) or not. My Personal Development Plan: Objectives / Goals Skills Actions Opportunities Time Scale Success Criteria Evidence I want to be Human Resource Manager I have good management skills, can effectively work in team, know the teaching methods, have good presentational and communication skills, and have good command on using the latest tools / software for teaching.

  2. Financial Controller - Business Partner or Not? This is an investigation of the claim ...

    One might not expect to see these words in the earlier adverts since they are closely related to what Graham et al. (2012:1) refers to as the "new" Controller. Nevertheless, most of the claims made by Graham et al. (2012)

  1. Ford Company Analysis - corporate structure and financial analysis

    where they declared payment of 5c per share in first quarter of 2012. (M.Ramsey, 12.2011) As we are now in the end of 2012, we can check whether the expectations were true. Ford has paid out dividend 4 times per 5c per stock as given.

  2. SWOT Analysis of Apollo Language School, Vietnam.

    extra-curricular program, only soft skills program => ? Small class sizes (10-15, up to 18 students / class) => teacher is able to pay more attention for each student, which therefore improve the quality of teaching=> good reputation ? Classes in accordance with the student's English proficiency => In a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work