• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Social Strategies Plan for Mars - marketing chocolate in China

Extracts from this document...


´╗┐Social Strategies Plan for Mars 11/25/2012 Shuliang LIU ________________ Detail target personas 1. Chocolate/snack lovers: People who love eating medium-price chocolates/candies People who love creative promotion ideas and are willing to share with others 1. Pet owners: People who want provide their pets a healthier food diet People who want to create great conditions for their pets with easy care 1. Gifts buyers: People who prepare to give nice gifts but have no specific ideas on mind People who want to pick up creative gifts online and have it to be sent to destination directly 1. Young graduates: People who just graduate from school and look for a job People who are interested in working in MARS and looking for more information about this brand What?s currently being said ...read more.


1. Marketing: MARS provides various types of products including snacks, candies, and pet food MARS offers customers products at reasonable prices MARS has adequate inventories to satisfy customers? needs and are willing to update information of new products launch In order to implement our social strategies, we plan to focus on three social networks: Weibo, YouTube and Pinterest Why we choose these social media: 1. Weibo The most frequently used social media in China (Chinese Twitter) which has over 300 million users Easy to create an official account with Enterprise Verification Display promotion/coupon/new product launch information Insert rich media like images, videos, music, emoticons, and polls to create campaigns 1. ...read more.


Enhance the loyalty/reputation of the brand through interactions on Pinterest and Youtube 3. Use the tracking tool provided by Weibo to track public opinions towards the brand and manage PR crisis 4. Increase the click rate of videos posted on YouTube by putting links on other platforms 5. Retweets and repins on Weibo/Pinterest to show our concerns Maintenance plan 1. PR and marketing departments will take charge of the maintenance work for official accounts 1. The maintenance work for official accounts is daily based 2. Update new videos/posts/pictures on social platform 1. We need to check/reply the retweets/repins which reflect customers? thoughts 1. Everyone in the company is a ?spokesman? of the brand 1. Employees are responsible for advocating good brand value through personal social media Sample value posts (HOW TO MAKE DOVE CHOCOLATE COOKIES) Sample marketing posts ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    Criterion 6 (11 marks) Evaluation and recommendations This section would normally appear at the end of an assignment, bringing together the data collected and its analysis, in an organised and justified argument. Figures should once again be used to add clarity to the work, and to give weight to the recommendations being made.

  2. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    Obviously, most of people philosophy was "An chac mac ben", meant that I cared my foods in quantity rather than quality, I bought my clothes if they could be used in long time rather than fashionable. A decade later, people income was remarkably increased plus a wide integration with the world.

  1. AVCE Unit-3 Marketing

    How often do you buy chocolates in a week? once a week = 17 2-3 times a week = 22 3-4 times a week =11 5. Would you prefer to buy low-calories, sugar-free chocolate? Yes =35 No = 15 6. Do you consider the price of the product when purchasing it?

  2. Business plan for Laundry Toaster laundry dryer.

    Vented auto program function for the minimizing energy consumption, so that we can save electricity. Warm towel program is to dry the towel. Other than that, the Laundry Toaster now is equipped with the LED panel display. It will give easiness to the users to control the system menu.

  1. Analysis of the marketing mix of Tata Nano

    Housewife or mother can go to Pasar or anywhere by Tata Nano better than motorcycle or by bus for complete their daily matter more effectively. When the women get the news, they will pass this news to their friend immediately.

  2. Should easyJet further penetrate the market for air travel between the UK and Greece? ...

    from independent sources A degree of risk associated with the company?s unwillingness to provide confidential data Ensure data availability in advance Introduction EasyJet plc. Was " first in February 1994 serving domestic routes in the UK. It has been a product of the deregulation in the airline industry and Sir S.

  1. Business Plan - EDGE is a video production company that aims to create self-promotional ...

    However, for younger people, resources for this production are relatively scarce, and high level production is too expensive for the average athlete. Our idea is to ride the wave of this trend and provide an opportunity for athletes to see themselves in the same quality videos as they see their idols in on T.V.

  2. Kentucky Fried Chicken Marketing Mix Report

    By exploring KFC?s products, we can find that it has a series of traits. It is a standard production, which adapts its restaurants to local tastes, different cultural and political climates. Basically, KFC has the special recipe for chicken products and that is why KFC known as a chicken specialist all over the world.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work