• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Social Strategies Plan for Mars - marketing chocolate in China

Extracts from this document...

Introduction

´╗┐Social Strategies Plan for Mars 11/25/2012 Shuliang LIU ________________ Detail target personas 1. Chocolate/snack lovers: People who love eating medium-price chocolates/candies People who love creative promotion ideas and are willing to share with others 1. Pet owners: People who want provide their pets a healthier food diet People who want to create great conditions for their pets with easy care 1. Gifts buyers: People who prepare to give nice gifts but have no specific ideas on mind People who want to pick up creative gifts online and have it to be sent to destination directly 1. Young graduates: People who just graduate from school and look for a job People who are interested in working in MARS and looking for more information about this brand What?s currently being said ...read more.

Middle

1. Marketing: MARS provides various types of products including snacks, candies, and pet food MARS offers customers products at reasonable prices MARS has adequate inventories to satisfy customers? needs and are willing to update information of new products launch In order to implement our social strategies, we plan to focus on three social networks: Weibo, YouTube and Pinterest Why we choose these social media: 1. Weibo The most frequently used social media in China (Chinese Twitter) which has over 300 million users Easy to create an official account with Enterprise Verification Display promotion/coupon/new product launch information Insert rich media like images, videos, music, emoticons, and polls to create campaigns 1. ...read more.

Conclusion

Enhance the loyalty/reputation of the brand through interactions on Pinterest and Youtube 3. Use the tracking tool provided by Weibo to track public opinions towards the brand and manage PR crisis 4. Increase the click rate of videos posted on YouTube by putting links on other platforms 5. Retweets and repins on Weibo/Pinterest to show our concerns Maintenance plan 1. PR and marketing departments will take charge of the maintenance work for official accounts 1. The maintenance work for official accounts is daily based 2. Update new videos/posts/pictures on social platform 1. We need to check/reply the retweets/repins which reflect customers? thoughts 1. Everyone in the company is a ?spokesman? of the brand 1. Employees are responsible for advocating good brand value through personal social media Sample value posts (HOW TO MAKE DOVE CHOCOLATE COOKIES) Sample marketing posts ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    It is of little help to suggest that a business should reduce its prices without offering evidence from the data which supports such a view. Evaluation and recommendations should be balanced, taking into account the width of the information collected, and not just a particular section which suits the writer.

  2. Difference in working culture of Malaysia & Singapore

    It can be very weird but you have to prepare for these rules. The work culture in Singapore is somewhat similar to that of China, Japan and Korea in some aspects. In many local and government organizations, there is an established way of working which is followed by all employees.

  1. Cross-cultural business. Report for Westerners doing business in China.

    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

  2. Business plan for Laundry Toaster laundry dryer.

    Currently, the product has been fully developed and will be launch into the market. To fully develop the product, it takes roughly about 3 weeks starting from the problem statement until the finishing product. The functional specifications consist of vented auto program, warm towels programs, LED display, dry clothes gently and get organized.

  1. Analysis of the marketing mix of Tata Nano

    This will help us to promote Tata Nano effectively in the local society. At the road show, people also can get the experience with Tata Nano by have the opportunities to drive the Tata Nano car before purchase it. 3.0 Price The prices of Tata motors are generally affordable acceptable by the general public at large.

  2. Should easyJet further penetrate the market for air travel between the UK and Greece? ...

    The company currently operates charter flights from major EU airports to holiday destinations in Greece with a greater emphasis to Chania airport, west of Herakleion, Crete?s main airport. The second project refers to a purchase of 22% of equity via collecting shares from the stock exchange.

  1. Business Plan - EDGE is a video production company that aims to create self-promotional ...

    or on the internet. There are not many major competitors in our area although there are many people trying to create their own edits and a few companies that offer generic footage. Feral Motion, for example, provides a chip where a video camera captures riders at one point during a trail.

  2. Kentucky Fried Chicken Marketing Mix Report

    In order to explore a further development, from my perspective, KFC should extend its product line and bring out more new product to fit the customers while at the same time protect its own classic products. What?s more, KFC should take some practical measures to create its brand loyalty of

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work