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Sony & Xerox Corporation Production Methods Kaizen and Total Quality Management

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´╗┐Business & Management Quality Research Task: Xerox Corporation using TQM Total Quality Management (TQM), is a management approach to long term success through customer satisfaction. This is achieved with all members of an organization participating in improving the products, process, services and culture in which they work in. It is seen as a way that a business can add value to its product and gain competitive advantage over its rivals. There are 8 primary elements of TQM which are: -Customer-focused -Total employee involvement -Process-centered -Strategic and systematic approach -Continual improvement -Fact-based decision making -Integrated system -Communications Xerox Corporation is an American multinational document management corporation that produces and sell a range of color and black & white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Xerox Corporation has firstly focused on benchmarking, a reduced supplier base, and leadership teams as a way of producing total quality management. With benchmarking, Xerox is measuring the quality of its products and setting value. ...read more.


Xerox would have also started a continuous improvement of the processes and products. In addition, TQM should also improve the efficiency of the machines and staff. Xerox will also benefit from customer satisfaction as they have acquired quality products. Furthermore, with the reduction of defects and improving efficiency, TQM has lead Xerox to a more profitable improvement. However, TQM may have a negative impact on the employees, as they may feel that their positions at the firm are at risk. This may result in resistance to change. Xerox can overcome this by assuring the employees that their positions will be improved and they will become more flexible. Also, the implementation of TQM, it time consuming and costly. The process may take several years for it to be in full functionality, and for results to be seen. This therefore makes TQM a long term investment. Sony using Kaizen Kaizen involves the continuous search for improvement of an activity to create more value with less waste. This process involves everyone in the plant, both workers and managers. Below is a diagram showing all the aspects that lead to Kaizen. ...read more.


Implementing these element reduced the station operators for that line from 13 to 7, while also raising the output from 4,800 to 8,679 CD?s. The effect of Kaizen on Sony is that is has made the production process more efficient and the job easier for the operators as fast as possible without investing a lot of money. Kaizen has benefited Sony as it has given the employees a sense of purpose, and acted as a motivator for building into the product. Furthermore it has aided Sony in reducing waste and improved the flow of the production line. This has created a product for Sony that is full of quality, which has satisfied customers and improved their brand image. However, Kaizen has proved difficult to implement as changing the staffs attitude into accepting something different might be a problem as the employees might be resistant to change. Furthermore, this the implementation of Kaizen is costly, as Sony has had to purchase new parts to speed up its process. Kaizen is also hard to achieve as there are so many different roles that have to come together to create a fast and smooth production process, which is time consuming, and is a long term improvement. ...read more.

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