• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Study of the online bus-ticket company Obilet.

Extracts from this document...


Market Launch After conducting market researches on profitability Obilet managers YiÄit Gürocak and Ali Yılmaz decided to take action. First step was to decide on the name of the website. At first, the managers looked into possibility of capturing a generic name such as bilet.com and otobusbileti.com; however the prices for these domain names were extremely high which is around 100,000$. Therefore managers decide to take a different approach and looked for domain names with cheaper prices and still capture the attention of the potential customers and in addition to these, giving a general idea about the site itself. Availability of the domain name “Obilet” for just 10 dollars gave the opportunity of saving up thousands of dollars and still being able to accomplish what they aimed for with the website name. ...read more.


Obilet offers a simple design with an easy, customer friendly interface. Online purchase of Bus tickets are increasing as a matter of increasing welfare and the utilization of the internet. Obilet is accessible from every computer with an internet connection and managers are planning on expanding the area of influence with an expansion of the site with a version for mobile users. Obilet?s competitors are websites of the big bus firms and some websites which offers tickets of smaller firms. Obilet is an intermediary site which connects people who want to buy bus tickets with the eligible bus companies; therefore Obilet is unable to regulate prices. ...read more.


Turkey?s leading newspapers? websites covered a brief story about the site which ended up in a vast amount of visitors which caused the website server to crash. Media coverage and increasing number of bus firms available is an extra incentive for Obilet. Despite all the positive aspects of the site, high amount of conservative customers, who are not aware of online purchase or who don?t trust on online interactions, holds Obilet back from higher amounts of profits. Going over this obstacle is something to do with time as the upcoming generation will consist of internet users more than the generation now. Managers acknowledges this and they are looking for development at any given time and they focus on university students as they have a huge potential and forming a strong bond with university students now will lead to a long lasting profit. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Difference in working culture of Malaysia & Singapore

    There are a set of rules for every situation and arguing is not common. In such organizations, bosses do not want you to show over enthusiasm and too many new ideas at work. But they would encourage you to work creatively in the set restrictions and boundaries as Singapore is

  2. Advance Professional Development

    Skills audit results in * An understanding of the skills required and the gaps the organization currently has. * A targeted analysis of development needs. * A listing of skills which need development. * Information that can be used for dynamic succession planning.

  1. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    to capture the needs. However, the problem was imported fabric price was too high that limited consumer affordability. Thai Tuan was founded. The company imported technology from Japan to produce and supply premium and high quality fabrics with acceptable price.

  2. Organisational Behaviour (in short called as OB) is concerned with the study of the ...

    The five structures are basic organizational structures, which are then adapted to an organization's needs. All five approaches combine varying elements of mechanistic and organic structures. For example, the organizational design trend today incorporates a minimum of bureaucratic features and displays more features of the organic design with a decentralized authority structure, fewer rules and procedures, and so on.

  1. Ford Company Analysis - corporate structure and financial analysis

    Failure of financial institutions to fulfill commitments under committed credit facilities 20. Inability of Ford Credit to access debt, securitization, or derivative markets around the world at competitive rates or in sufficient amounts, due to credit rating downgrades, market volatility, market disruption, regulatory requirements, or other factors 21.

  2. Case Study of Reach Out, a business providing therapy to children with autism.

    Maintain the network of families with children affected by Autism 1. Contact local university to create a database of students who were willing to conduct therapy sessions for families with autistic children 2. Write the blog detailing daily challenges while looking after Toby 3.

  1. Questions on Globalisation and International Trade

    What kind of policies would you recommend that the government adopt? Are these policies at variance with the basic free trade philosophy? Answer: Porter?s theory of national competitive advantage argues that four broad attributes of a nation shape the environment in which local firms compete, and that these attributes promote or impede the creation of competitive advantage.

  2. Case Study - increasing Apple's profitability.

    Developing expertise and resource strengths by creating an alliance with select partners that can be used throughout the industry. 4) Focusing on the special needs of its consumers. JUSTIFICATION Apple should expand their retail presence across a wider range of retailers. Apple?s iPhone is currently exclusive to AT&T customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work