• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Study of the online bus-ticket company Obilet.

Extracts from this document...

Introduction

Market Launch After conducting market researches on profitability Obilet managers YiÄit Gürocak and Ali Yılmaz decided to take action. First step was to decide on the name of the website. At first, the managers looked into possibility of capturing a generic name such as bilet.com and otobusbileti.com; however the prices for these domain names were extremely high which is around 100,000$. Therefore managers decide to take a different approach and looked for domain names with cheaper prices and still capture the attention of the potential customers and in addition to these, giving a general idea about the site itself. Availability of the domain name “Obilet” for just 10 dollars gave the opportunity of saving up thousands of dollars and still being able to accomplish what they aimed for with the website name. ...read more.

Middle

Obilet offers a simple design with an easy, customer friendly interface. Online purchase of Bus tickets are increasing as a matter of increasing welfare and the utilization of the internet. Obilet is accessible from every computer with an internet connection and managers are planning on expanding the area of influence with an expansion of the site with a version for mobile users. Obilet?s competitors are websites of the big bus firms and some websites which offers tickets of smaller firms. Obilet is an intermediary site which connects people who want to buy bus tickets with the eligible bus companies; therefore Obilet is unable to regulate prices. ...read more.

Conclusion

Turkey?s leading newspapers? websites covered a brief story about the site which ended up in a vast amount of visitors which caused the website server to crash. Media coverage and increasing number of bus firms available is an extra incentive for Obilet. Despite all the positive aspects of the site, high amount of conservative customers, who are not aware of online purchase or who don?t trust on online interactions, holds Obilet back from higher amounts of profits. Going over this obstacle is something to do with time as the upcoming generation will consist of internet users more than the generation now. Managers acknowledges this and they are looking for development at any given time and they focus on university students as they have a huge potential and forming a strong bond with university students now will lead to a long lasting profit. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Case Study: BMW 's New Oxford Way

    By empowering the employees BMW is allowing them to make decisions. The purpose of empowerment is to help managers or employers because some time there are too many decisions that need to be made and some are not very significant.

  2. Case Study - Recovery Kitchens Ltd

    managed wood is fairly small so therefore Recovery Kitchens Ltd would not have to worry much about competitors at the early stages of the life cycle. However, some companies offer products that are similar to managed wood products which could deceive customers into buying a competitor's product because it may be cheaper.

  1. Starbucks expansion into China

    In view of China, as tea-consuming nation, where accounts for only one percent of world coffee consumption, Starbucks launches the tea in their coffee outlets in order to penetrate China domestic market (Qin, 2004). In addition, Starbucks remarked some Chinese traditional festivals, such as the Mid-Autumn Festival and the Dragon

  2. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    also the increasing income trend gradually switches consumer in the traditional market of low quality - low price imported from China to Thai Tuan segmentation. Besides, a part of high class accepted Thai Tuan quality as they had to pay more if buying products with same quality imported from EU, Indian...

  1. Ford Company Analysis - corporate structure and financial analysis

    Restriction on use of tax attributes from tax law "ownership change 12. The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns, reputational damage, or increased warranty costs 13. Increased safety, emissions, fuel economy, or other regulations resulting in higher costs, cash expenditures, and/or sales restrictions; 14.

  2. Organisational Behaviour (in short called as OB) is concerned with the study of the ...

    Role Culture Organisations with separate functions, may adopt a culture of role. IT has a bureaucratic system. This means that this culture is based on giving roles to each manager to look after their production line leading to improving expertise.

  1. Case Study of Reach Out, a business providing therapy to children with autism.

    1. Unique selling point (USP) The component of a good or service which is not found anywhere else and which cannot be claimed by competition. 1. Working from home, home working This refers to a form of teleworking. Refers to people working from their own home.

  2. Case Study - increasing Apple's profitability.

    Developing expertise and resource strengths by creating an alliance with select partners that can be used throughout the industry. 4) Focusing on the special needs of its consumers. JUSTIFICATION Apple should expand their retail presence across a wider range of retailers. Apple?s iPhone is currently exclusive to AT&T customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work