Study of the online bus-ticket company Obilet.
Market Launch
After conducting market researches on profitability Obilet managers Yiğit Gürocak and Ali Yılmaz decided to take action. First step was to decide on the name of the website. At first, the managers looked into possibility of capturing a generic name such as bilet.com and otobusbileti.com; however the prices for these domain names were extremely high which is around 100,000$. Therefore managers decide to take a different approach and looked for domain names with cheaper prices and still capture the attention of the potential customers and in addition to these, giving a general idea about the site itself. Availability of the domain name “Obilet” for just 10 dollars gave the opportunity of saving up thousands of dollars and still being able to accomplish what they aimed for with the website name. After the acquisition of the domain name, design of the website was launched with Ali Yılmaz and an outside web design company. Completing the web design led to the testing process which took a month to conduct and covered all aspects of buying an online ticket. Finally, Obilet.com was working and it was on the market.