• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT Analysis of Apollo Language School, Vietnam.

Extracts from this document...


´╗┐Report: 1. Introduction 2. Range of cources offered by Apollo 3. Differences and similarities about products among Apollo's competitors. 4. Pricing. Differences and similarities 5. Times and duration of cource Apollo offer. 6. Strenghts and weaknesses 7. Opportunities and threats 8. Choice of segment target and cource ideas Introduction In phase 2 we were making a Apollo project with new members of group 8 ,called Blink Blink with 5 members in it. In this project we are required to make a research about English cources of Apollo language center. More clearly, we had to assess the Apollo history and its strongest competitiors, determine its market segmentation and weigh pros and cons of its cources. In addition to that, our group had to propose an idea for a new cource by relying on the questionnaire data we made in the previous phase. Therefore, by choosing a segment of target, we made up a cource, which is the main aim of Apollo project. Before offering an idea for a new cource, the first thing that has to be done is reviewing the Apollo history, its service, rewards, strenghts and weaknes. ...read more.


4. Times and durations of courses offered by Apollo: Courses Name Course Fee Total Hrs Course Duration Kindy (4-6.5 yrs old) 5.088.000 40 20 weeks Junior (6.5-10 yrs old) 5.088.000 40 20 weeks Teen (11-15 yrs old) 5.088.000 40 20 weeks Confident Teen 5.766.000 48 -8 weeks (3 times/week) -12 weeks (2 times/week) GE 5.851.000 46 -8 weeks (3 times/week) -12 weeks ( 2 times/week) EBC 7.590.000 60 -8 weeks (3 times/week) -12 weeks ( 2 times/week) Pronunciation 5.236.000 40 10 weeks (3 times/week) IELTS Preparation Course 7.865.000 60 -10 weeks (3 times/week) -15 weeks (2 times/week) TOEFL iBT Preparation Course 7.865.000 60 -10 weeks (3 times/week) -15 weeks (2 times/week) Cambridge test 1.550.000 6 950 ADULT Save & Learn Program 20.352.000 -Max 8 courses in 12 months 12.932.000 -Max 4 courses in 6 months GE/BE 1.060.000 -Group: 01 person / hour 1.272.000 -Group: 02-04 people / hour 1.484.000 -Group: 05 people+ / hour ESP 1.166.000 -Group: 1 person / hour 1.484.000 -Group: 02-04 people / hour 1.802.000 -Group: 05 people+ / hour http://apollo.edu.vn/download/course%20fee/Apollo-HN-67%20Le%20Van%20Huu.pdf 5, What are strengths and weaknesses of Apollo in comparison to its competitors? 1. Strengths: ? Modern School (University, Singapore Public Secondary / American University / Boarding up the UK ?) ...read more.


Threats + Many English centers, ACET is example, focus on Academic English, IELTS or TOEFL preparation ï Apollo lose customers in this training + The market has a lot of English Centers => High competition => Advantage need to develop and effectively use. Try to improve weakness. 8, Course idea. According to the assessment in the previous pages, it is obvious that Apollo's main target is on young learners and many parents prefer to let their beloved children to study English at Apollo center rather than at any other centers. However, Apollo doesn't pay so much attention to other cources as for children's education, so in other segments, such as IELTS preparation and English for adults e.t.c., it lack of proffesionalization and therefore Apollo loses the older learners. Therefore, it is needed for Apollo to start seriously suggesting about customers-adults. Apollo offers almost all the possible kind of courses that are in demand for the society for the current time and the main aim we suppose is that Apollo needs to enhance the quality of teaching of all existing ones. For example, the requirements from teacher has to be more strict and the tuition program has to be modified. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Leadership styles and analysis of my leadership skills.

    Good leadership style are characterized by their behavior, these are: They are good role model, very positive, optimistic, good listeners, communicator, result oriented, sets priorities, have good vision and mission statement. The weaknesses of bad leaders are: they lack discipline, use poor judgment, are selfish, they are in sensitive to


    INTRODUCTION OF THE COMPANY * Current business BMP is a diversification business operating in the following fields: - Manufacture plastic products for house hold and construction - Assemble and merchandise machinery and equipment for interior designs - Provide consultancy service for sewage system projects * Current products Main products which

  1. This paper will concentrate on Apples Apple TV business, and its complementing iTunes business.

    This was very evident during a recent apple event where speculators were expecting a new improved version of Apple TV that included DVR capability and a Blue-ray player. However, the speculations were false. Conclusions The Apple brand wins half the battle in marketing Apple TV and iTunes.

  2. Business Project

    Also some of her suggestions to improve the performance in the school: * Better content management system instead of cyberoam so as to have improved firewalls. * Asset management- Bar codes for all laptops to detect assets. * Frequent anti-viruses should be installed.

  1. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    More over, with slogan "Weaving your dream", Thai Tuan is realising step by step a dream of most of Vietnamese enterprises: affirm Vietnam's brands in world trade market. 3. BRAND STRATEGY Indeed, for the domestic garment industry, Thai Tuan is neither the "strong" player nor "beautiful" one in term of brand.

  2. Marketing. In my project, I am going to be looking at how Nestls Smarties ...

    Most of the Smarties products are doing well. Fruity Smarties the latest brand extension is doing the best maybe because it had a successful advertising campaign. The other products did not get much publicity so people did not know about them.

  1. Ford Company Analysis - corporate structure and financial analysis

    They must be willing to possess sufficient time to carrying out their duties and responsibilities effectively and should commit to serve on the Board for a long period of time. They should also prepare to offer their resignation in the event of any significant change in their personal circumstances that could affect the their responsibilities as directors of the company.

  2. Organisational Behaviour (in short called as OB) is concerned with the study of the ...

    is suited for its personality to work on a particular task ? If the person may accept the management culture and system of the organisation ? If the individual personality wont have any clashes with the staff. To adjust those incompatibilities, the managers have the responsibilities to find the right solution for each personality.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work