• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

TATA case

Extracts from this document...

Introduction

Case: TATA In 2008,Tata Motors created history by launching its people's car, the Nano. The price difference is certainly outstanding: the Nano costs less than half of it closest price competitor, it became the world's most inexpensive automobile with a price tag about US $2,500. We began to think about what innovation helped to make it special? How did Tata Motors manage to drive down the cost of producing Nano? There are so many answers, such as the Nano's engine size, where it was placed, how it was places etc. The most important one is digital manufacturing. Before using digital manufacturing, Tata Motors was facing some problems: outdated manufacturing process and time-consuming manual labor. It was the digital manufacturing system that allowed Tata to create a $2,500 car without sacrificing safety or value. Dassault Systems' Digital Enterprise Lean Manufacturing Interactive Application drastically reduced development cycle. ...read more.

Middle

As the case stated"Companies using digital manufacturing can model products and operations and make changes to them on the computer." Just think about the assembly-line, we can understand the DM is easing retrofit pains at the assembly-line level. There are a lot of benefits from DM. For example, it costs a lot of money to make a physical prototype. And, after you've made it, you might find that changes need to be made. In physical world, the costs of making those changes could prove quite expensive, particularly if the facilities are very large. Earlier; only after prototypes were made did people realize that they had overlooked some practical problems. Maybe it was an operator who could not reach or see a part comfortably while assembling. But it was too late to do anything then. Now, they are able to figure out such problems at the desktop and take corrective measures. ...read more.

Conclusion

on a motorcycle)."I observed families riding on two-wheelers, the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family" (interviewed sentence of Tata Group Chief Ratan Tata in the Indian Express). Organizations must think like a customer to decide what the customer wants. Only when it does so, it can offer products at the right time at the right place ant the right price to its customers DM improves operation efficiency as an excellent tool to help justify investments in capital-intensive equipment and technologies to senior management. Management used to implement something without understanding the whole picture. Because of this they'd run up against un-anticipated problems. Now it's possible to make five different proposals based on simulated scenarios and the management would select the best one. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. New business plan

    * Economic downturn - Our restaurants depends on the number of tourists and people eating out. The economic downturn will cause reduction of tourist number and the number of people who eat out at restaurants is susceptible to changing economic conditions and in the event of an economic downturn it is likely that table utilisation will fall.

  2. Orgnizationl, Theory, Change & Culture

    Importantly, the leadership (or stakeholder management) has to have the desire, will, and the skills to ensure that the other stakeholders' voices are respected within the organization, and leadership has to ensure that those other voices are not expressing views (or needs as in respects to Maslow's Hierarchy of Needs)

  1. MG 309 Strategic Management

    * Advantages of using business level strategy in the organization. * What is value creation? * Factors that contribute to customer satisfaction * How to create value to customers in Connect Fiji?

  2. Management Process

    CVD 1550 4200 1470 2280 4020 1820 1150 1470 17960 (B) After altering workspace in the accounts division of Christopher Chaplin it can be seen that their productivity will be increased as due to their new working area will be more communicative and advanced.

  1. Analysing Job sectors in Canada. Identify trends in employment and occupational demand patterns for ...

    From 1990 to 2003, employment in manufacturing decreased by 29% in the United Kingdom, 24% in Japan, 20% in Belgium and Sweden, and 14% in France. Ireland was the only country to experience impressive growth (25%). However, this growth was in the specific context of an influx of foreign investment

  2. Business Leaders on Managing Organizational Change: the case of British Airways

    needed, since the two kinds of leadership requires different sets of skills. Trait Leadership Theory Leaders are also ordinary people. There are no immediately observable identifiers distinguishing a leader from a follower. (1996) added that others have not found any differences in terms of characteristics between leaders and followers.

  1. Business plan for Laundry Toaster laundry dryer.

    Our locations and focus will expand as we add new products to our talent pool. Reaching senior marketing executives is typically done through a variety of means. Since we have limited resources and need to manage our finances very effectively, we will focus on two: advertising and networking.

  2. Marketing Plan. Launching a Karaoke Bar in Bangladesh

    We will have well-trained staff to provide superior service. All-round entertainment will be guaranteed. CURRENT SITUATION MARKET DESCRIPTION Our main goal requires that we become a "hangout spot" for developing singers in the areas of music theatre, opera and stylistic pop.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work