• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

TATA case

Extracts from this document...


Case: TATA In 2008,Tata Motors created history by launching its people's car, the Nano. The price difference is certainly outstanding: the Nano costs less than half of it closest price competitor, it became the world's most inexpensive automobile with a price tag about US $2,500. We began to think about what innovation helped to make it special? How did Tata Motors manage to drive down the cost of producing Nano? There are so many answers, such as the Nano's engine size, where it was placed, how it was places etc. The most important one is digital manufacturing. Before using digital manufacturing, Tata Motors was facing some problems: outdated manufacturing process and time-consuming manual labor. It was the digital manufacturing system that allowed Tata to create a $2,500 car without sacrificing safety or value. Dassault Systems' Digital Enterprise Lean Manufacturing Interactive Application drastically reduced development cycle. ...read more.


As the case stated"Companies using digital manufacturing can model products and operations and make changes to them on the computer." Just think about the assembly-line, we can understand the DM is easing retrofit pains at the assembly-line level. There are a lot of benefits from DM. For example, it costs a lot of money to make a physical prototype. And, after you've made it, you might find that changes need to be made. In physical world, the costs of making those changes could prove quite expensive, particularly if the facilities are very large. Earlier; only after prototypes were made did people realize that they had overlooked some practical problems. Maybe it was an operator who could not reach or see a part comfortably while assembling. But it was too late to do anything then. Now, they are able to figure out such problems at the desktop and take corrective measures. ...read more.


on a motorcycle)."I observed families riding on two-wheelers, the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family" (interviewed sentence of Tata Group Chief Ratan Tata in the Indian Express). Organizations must think like a customer to decide what the customer wants. Only when it does so, it can offer products at the right time at the right place ant the right price to its customers DM improves operation efficiency as an excellent tool to help justify investments in capital-intensive equipment and technologies to senior management. Management used to implement something without understanding the whole picture. Because of this they'd run up against un-anticipated problems. Now it's possible to make five different proposals based on simulated scenarios and the management would select the best one. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Advance Professional Development

    Creatively apply your academic knowledge in work and non-work related settings 1 2 3 4 5 * generate and recognise best practice and apply imaginative ideas to different situations * work out a preferred course of action * think laterally and encourage others to do so and consider how they

  2. Walt Disney: Case study

    Stage 4: Conceptual forms recount how the undertaking can be accomplished virtually founded on the origin definitions-input, yield, transformation (from input to output), command component and relatives between these elements. Stage 5: Conceptual forms conceived by the analyst are in evaluation with truth (refer to the wealthy image asserted in stage 2).

  1. New business plan

    and the tourists from Japan is decreasing 12%. But those groups tourists are all interested in having real royal food from our restaurants. For other tourists group, such as tourists from UK, USA and Australia, a lot of them really want to have an authentic oriental royal food and they are interest in experienced in a totally different

  2. MG 309 Strategic Management

    * Matching facts with the statements. Step 3 Final Report * Drafting of the report * Reviewing the report * Proof reading * Final drafting of the project. Limitations Faced 1. The organizations policy of confidentiality was also a problem. 2. The business does not have much information online.

  1. Managing Change

    Another element that should be considered is work specialization. Changes will increase work specialization. When there is a high degree of work specialization within an organization individuals normally focus on only one or few tasks. Additionally, the distribution of authority throughout the organization will be decentralized, as middle and first-line management will be involved into decision making.

  2. Marketing Plan. Launching a Karaoke Bar in Bangladesh

    These prices will be coupled with promotions and specials that will also help in appealing to our target segment. Examples of pricing by competitors are- Déjà vu Café: Tk 500 to Tk 1000 Kozmo Lounge: Tk 150 to Tk 500 H2O Lounge: Tk 200 to Tk 1500 Shisha World: Tk

  1. Business plan for Laundry Toaster laundry dryer.

    Sources indicate that there are a number of key market opportunities relating to product development which should offer value added opportunities as well as increasing volume demand. 1. Discuss the major factors affecting the market growth (e.g. industry trends, socio-economic trends, government policy, and population shifts).

  2. Analysis of the marketing mix of Tata Nano

    twin benefits of an affordable transportation solution with a low carbon footprint. 1.3 Branding Brands identify the source or maker of a product and allow consumers ? either individuals or organisations to assign responsibility for its performance to a particular manufacturer or distributor.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work