Thai Tuan Textile Company, Vietnam - Marketing Strategies

The first 200 words of this essay...

Lecturer : Prof. Dr. BENOÎT HEILBRUNN

Group members:

HUYNH THÊ THUY LE THANH

NGUYÊN THI THUÝ HANG

NGUYÊN THI THU HÀ

VÕ MANH THANG

ÐINH NGOC HUY

CHU DUY HUNG

HÔ THI HOÀI

1. OVERVIEW

* The Thai Tuan Story

Thai Tuan Textile and Garment Corporation was founded in early 1993. At the moment, it is one of the leading Vietnamese textile product and fashion services supplying enterprises, that specializes in manufacturing and trading varieties of polyester fashion fabric such as Jacquard fabric, Sateen fabric, Chiffon fabric, Stretch fabric,...mainly for ladies. Its products now are consumed widely in domestic market and export to different states over the world. From the 1990s, when many other domestic enterprises attached special importance to exporting their products to foreign markets, Thai Tuan has decided to choose the essential strategy to develop domestic market and built step by step plan to penetrate into the international market. Through introducing products at "Vietnam's highest quality products" fair that was organized in different cities, Thai Tuan brings its products over consumers. Thai Tuan has won the prize "Vietnam's highest quality product" from 1998 until now in succession and