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The Business Strategy of Pizza Hut

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´╗┐BUSINESS STRATEGY CONTENTS: 1. INTRODUCTION 3 2. TASK 1 4 3. Company background and history 4 4. Mission, philosophy and strategy 5 5. Internal environment 5 6. External environment 6 7. TASK 2 7 8. Strategic plan for Pizza Hut 7 9. SWOT analysis 7 10. Goals and objectives 8 11. TASK 3 9 12. Strategies used by Pizza Hut 9 13. Total quality management strategy 9 14. Pricing strategy 10 15. TASK 4 11 16. Strategy implementation 17. Strategy implementation of the company ________________ INTRODUCTION Every organization to run their business successfully must have business strategy. An organization?s strategy shows what the organization wants to achieve and how they will achieve it. By the other word business strategy is concerned with deciding what business an organization should be in, where it wants to be, and how is it going to get there. Business strategy includes these key components: * Business concept/model * Key objectives * Key personnel and resources * Product/service portfolio * Revenue streams * Price positioning * Target market/s * Strategic branding * Sales process * Structures and systems "You have to understand what it is that you are better at than anybody else and mercilessly focus your efforts on it." - Andrew Grove, CEO, Intel ________________ TASK 1 1.1 - COMPANY BACKGROUND AND HISTORY The Organization that was chosen is an American restaurant chain and international franchise. ...read more.


Computer based customer data shows customer data, daily transactions, forecasting and decision making. TASK 2 2.1 – STRATEGIC PLAN FOR PIZZA HUT CHARACTERISTICS This proposal describes Pizza Hut and the introduction of their new product, called “Pizza XXL”. Pizza XXL will be the biggest pizza on the market that will have double cheese and double toppings. It will target the young generation, aged 16 to 30. Pizza is popular among these ages of people. Past financial data has been used to establish reasonable goals for the product and have set limits on promotional spending. The price for Pizza XXL will be £10. Pizza XXL will be offered with PepsiCo products, the reason of this is contract of PepsiCo with Yum! Brands. There will be used direct channel distribution, and Pizza XXL will be available through dine-in, take away, delivering and ordering via internet. 2.2 – SWOT ANALYSIS Strengths: Pizza Hut is market leader in offering different products of pizzas. Competitive advantage of Pizza Hut is they have a full service of restaurants and deliveries as well. Second big strength is the name recognition. Pizza Hut has been around a long time, and customers know the name well. Pizza Hut is providing good service, good taste, quality products, nice atmosphere, qualified staff and hygienic environment. Pizza Hut is ISO /International Standard Organization/ certified. Weaknesses: Also there are some weaknesses of Pizza Hut. ...read more.


The figure includes strategy which must successfully interact with the fair organizational components8 organizations performance and internal, external analysis. The implementation of strategies should seek to maximize the benefits and minimize the risks. Successful implementation should involve the integration of strategy into the organizational design & structure, people, processes & systems and performance measurements at all levels in the organization. During the implementation process the development of strategies should be developed through project teams involving people from all levels and backgrounds form within the organization and progress updates regularly communicated to others in the organization. This keeps people involved and if employees are involved the implementation process runs more smoothly. 4.2 ? STRATEGY IMPLEMENTATION OF THE COMPANY Pizza Hut tries to deliver great service to all their customers, including disabled. The majority of Pizza Hut restaurants, both old and new, meet the modern standards recommended within the UK for providing a service to persons with a disability. Pizza Hut is continually tries to exceed their customers' expectations - whether they are able bodied or have disabilities. This extends to the way in which the company is complying with the Disability Discrimination Act 1995. Pizza Hut also improved their physical environment, giving better wheelchair access, easily accessible toilets and general facilities. Also employees of the company are trained to understand the challenges customers with disabilities may face and so they can ensure their needs are met. People with disabilities can easily access to the website in order to check the facilities in the restaurant. ...read more.

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