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To compare the operations between the manufacturing organization and service organization, I have taken the example of Mahindra automobile sector as a manufacturing organization and State bank of India banking sector as service organization.

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Introduction

(GITAM School of International business) CONCERNED FACULTY: Dr.Ch Venkataiah SUBMITTED BY: G.V.V.S.Chandra Sekhar REG NO: 1226212108 MBA-IBF SECTION- ?C? Difference between manufacturing and service organization?s operations To compare the operations between the manufacturing organization and service organization, I have taken the example of Mahindra automobile sector as a manufacturing organization and State bank of India banking sector as service organization. The Mahindra Company imports its raw materials from Japan, where after getting its parts it first initially makes a body structure of the car with the obtained parts. The second stage is axle assembly, where it fixes the wheels to the vehicle. The third stage is the transmission assembly where they fix the gear box for speed and torque of the vehicle. Coming to fourth stage they fix the suitable engine for the vehicle, and the fifth stage is followed by fixing the chassis which is chassis assembly Stage. The manufacturing of body is completed upto this stage and finally the vehicle goes into body shop where it gets paint in desired colours. Finally the output is ready to go into to the market. From there it goes it to the distributor where it is distributed to different wholesalers and from there it goes to retailers in different parts of the city or state. Where the end customer will go and buy the vehicle at the nearest retail shop to him. Later the company consults the customers who brought their vehicles and get the feedback from them, where the implement the customer changing tastes and views into the R&D department for further improvisation of their vehicles. ...read more.

Middle

An organization must articulate to its stakeholders its approach to sustainability and communicate its social and environmental initiatives towards sustainability. In according to the environment concern Mahindra has established a green manufacturing facility in bangalore for the production of an eco-friendly electric car called REVA. The facility follows rigid green guidelines right from reuse of construction waste to utilization of solar energy for ongoing car manufacturing process, this manufacturing plant majorly uses the electricity from solar of about 35% of plant load is supplied from it, this plant saves about 53000 kg Co2 emission/year and also saves 22000 litres of diesel/year. This saves a lot of Green house gas emission into the air. There are 3 major factors came into light for the reason of development of the eco-friendly cars. First is evolving customers, where the customers in present generation are becoming eco-conscious and cost conscious. Second is Macro factors like rapid urbanization, rising fuel costs and pollution-congestion. Third is raising technology where lot of research is done and implemented in ideology to manufacture a new advanced technology car. This environmental concern by Mahindra led it into a major investment into the technology development and also for the construction of eco-friendly plant which is advanced and sophisticated when compare to regular plants, where this cost burden has led to the high price of the car, where it has been launched for 3.10 lakhs. In view of an middle class customer why he has choose to buy a reva car, even though there are factors like environment concern, and increasing cost of fuels, there are other high performance cars in the market at same price which run on diesel or petrol. ...read more.

Conclusion

even when he is not in front of computer, so this led to revolution in mobile phones where browsing internet has been added as a feature to the existing mobile through the services offered by respective networks the customer use. It didn?t stop there but the customer expect a quick browsing without any delay that led to emergence of 3G and now currently 4G is into action, where this is both change in operations of mobile manufacturing sector and network services offering sector. In today?s globalized world each and everyone in every corner is coming know about the variety of products that are being launched, this opportunity must be utilized by the firms by improving their logistics and supply chain operations where they were able to reach maximum number of customers in the market. The improvisation is of utmost important in every operation they perform because this gives the utmost efficiency to the customer. The majority of companies today have made it a practice to get the information from the customers about their experience of them with their product and still what they expect that could have been in it to give them maximum satisfaction. By this process of feedback they can plan their operations in the areas they need to improve like research and development or the quality of product or giving the customer the product in stipulated time, so by looking into these factors they will gain a satisfied customers in market, which makes them to retain with their product and use their products or services in coming years also. ...read more.

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