Market survey. In this project, we choose Panda cookies as the main product for the survey. We are interested in the relation between price and quantity of demand in market places. Well use price to estimate the quantity of demand throughout the survey

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MARKETING SURVEY PROJECT / PRESENTATION

Henry, Sina, Pitts, Hakki

Mr. Scott Garbus

Economics F

November 18, 2010

  1. Abstract:

As you can see, our AIS High School campus has a small student store at the lobby. This store is managed by students and they sell foods and drinks that canteen doesn’t have. The cost of the products there range from 500 to 24000VND. However, these prices are made up by the students without any logical reason. That is why we do this marketing survey project in order to help the student’s government make right decisions about products and pricing in the student store. In this project, we apply the core concepts related to Demand (Demand Schedule, Demand Curve, Elasticity of demand) to gain accurate results. We hope that this project will not only help the students store to generate the best profit but pave way for students to experience how entrepreneurs use the lessons in making decisions and learn how to cooperate well in a group.

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  1. Methodology:

In this project, we choose Panda cookies as the main product for the survey. We are interested in the relation between price and quantity of demand in market places. We’ll use price to estimate the quantity of demand throughout the survey of the panda cookies. According to statistic, we have to start checking out conditions whether they are satisfied or not before doing any calculation. Our population is all students at AIS and the population size is 40 students. The population size is less than 10% of all males and females students at AIS. We carried out the ...

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