Advertisment and technology. Planning an ad campaign for Anti-Bully spray

Authors Avatar by nerakanita (student)

AOI: ENV

UQ:  What are the advantages of advertisement and in what way does it influence our environment?

What is an ad and what is it used for?

My new Computer technology project is about creating an advertisement. In my investigation I have to explain in details about benefits of ads for community, choose a target group and technique for my ad and most importantly present several ideas and then choose one. I also have to explain in details how this topic has an impact on our environment. After creating several designs and then choosing one and creating a plan, I have to make my creation. So, what is advertisement? Advertisement is a public and paid communication that promotes in a usually positive way goods, services, ideas and people through means such as radio, television, internet, newspapers and etc. Ads inform and motivate people. Their main objective is to change the thinking pattern of the people from their target group and in a way, and get them to do what the advertiser wants. Ads can also influence people’s attitudes and behavior in a different way – for example political party before a local election. Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. New investigations are created everyday and all of those new products must be advertised so that people can know about their existence.  It is through advertisement that people begin to feel a need for even those goods of which they had never heard before. Many world famous companies spend millions of dollars each year to advertise their products although they are already famous and well known for almost everyone in the world. To get success in business every big or small business-concern must first attract people with a great ad. To run a business without its ad is not possible in the modern age. Adverts can also be useful in other way such as help finance mass media and in that way provide employment. This is useful for the economy of a certain environment. Adverts can also sponsor cultural, sporting, artistic events – funding. What is really interesting is that an advert can increase the price of the product itself. If the ad is really good and many people notice it, they use more and more the product its advertising and in those cases producers eventually increase the price for even 40% or more!

Target groups

A good advertisement must have certain qualities. First, it should be based on human-psychology. This means that each ad should have its target group. Target groups can be based on thousands of characteristics such as gender and age of the potential consumers. For example, A thing meant for ladies, should be advertised in such way that they are attracted towards it. If men are to be customers, then it should appeal to their tastes. That’s usually women products are advertised during romantic movies and soap operas on TV, while men products are mostly advertised during sport games. This is self explanatory. If a teenage used product is advertised it will usually contain popular music and beautiful and young people inside it to attract the attention of that specific target group. But there are also many other divisions of target groups. For example, Coca Cola company (that spends about 60% of their total income for advertisement) targets families with kids and that why in their ads we usually see a family sitting at a dinning table and drinking Cola or Christmas joy with many happy and cheerful people. In order to create ads effectively you have to know this one group of people and know them well. Let’s take an example. If I try to advertise an energy drink it is important to consider who is most receptive to the purported effects of the beverages. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks’ claims. As a result, the majority of energy drinks are developed for and advertised to this younger generation. But this is not all. The name and packing design is also very important. Since the most common users of those energy drinks are young people special attention should be paid on the letters on the shape of the bottle. It should be small enough to fit in bags and to carry around; it also should have some kind of short but strong, memorable name. Also, it’s really important that an ad lasts short. Because people are busy and might get really annoyed if the commercial lasts for longer then 35 s. So to be successful, advertisement must be brief. Long descriptive stories or certificates of praise about certain thing do not make good advertisement. This is an important point in advertising and a good advertiser must keep it in mind.

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What to advertise?

We all know that adverts don’t care about the product they are advertising. Even the worst of the products are advertised. So, I shouldn’t be too worried about the type of product I’m advertising for this project. Although I did have several ideas in mind. My product should be something that I can easily present in my ad, so it must be small and usable. I thought about advertising a perfume, a deodorant, or some kind of a spray. It’s definitely the easiest thing for me because it’s easy to carry it around, and somehow, I have ...

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