Oral Presentation about Pokmon (Media and Advertising)

Authors Avatar

Introduction

Pokemon is for many of us a dear memory of our childhood. No matter in what country we live/lived in, pokemon has been there. But how did it manage to become so successful? And how? I will start by explaining the Game Boy game and the trading cards. I will then move on to discussing why children love it so much and how and why it has gained the acceptance of the parents. After that, I will examine different marketing techniques used by the creator Nintendo and how they effectively have created not only a single product, but a whole phenomenon. Lastly, I will finish of with a conclusion.

Explanation of the game

 Began as a Game Boy game in the Role-Playing Game (RPG) genre. In the game one’s character wanders through a landscape populated by creatures called Pokémon, of “Pocket Monsters”.  There are multiple goals in the game.  One is to collect all the possible varieties of pokemon in the land (151 in all); another is train one's pokemon in battle in order to defeat a series of elite trainers with advanced pokemon. In the game, there is also the theme of the "bad guys". Team Rocket and its leader, Giovanni, use pokémon to accomplish evil things, and the police are trying to catch them. Also, in the game there is the pokédex. For every pokémon collected, new information will be revealed to the player about that pokémon. Through this, a child would develop an interest to collect and learn, and to develop an interest in learning. The game was originally sold in two versions, "red" and "blue," each of which was missing a set number of the total pokemon. The only way to collect them all was to trade with a player with the other colored cartridge; this could be done through the means of a "Game Link Cable" (sold separately).

It is predicted that 30 hours is needed to 'complete' the game, as in defeating the last, most powerful trainers. However, some children prefer to refer to completing the game as catching all the pokémon in the game.
Nintendo has also developed a trading card game where players must buy basic starter sets and then buy booster packs to improve the competitive quality of their decks.  Special powerful cards are deliberately kept scarce so that the consumers have to buy several pack in order to get the most powerful pokemon. The card game features the collecting and trading aspects of the Game Boy game as well as the competitive battles between Pokemon and their trainers. It has been so successful that a Game Boy game has been developed based on it; predictably, trading card game cards based on the Pokemon Trading Card Game Game Boy game have also been released. That is, the new trading card game is based on the Game Boy game that in turn was based on the original trading card game.

Join now!

Nintendo also wanted to elaborate the use of friendship in the game. In Pokémon Yellow, Pikachu, the lead pokémon, wasn't very cooperative and was very unhappy with the player at the start. The player has to put up with Pikachu and take care of it and train it. Only after the player has treated and trained Pikachu well, and take great care of it, would it become pleased with the player and obey him. In the end, the player and Pikachu will became great friends.

Why is pokemon popular?

It is one of the few games dedicated ...

This is a preview of the whole essay