Persuasive Article on the Dangers of Modern Advertisements

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Ads – why so vulgar and explicit?

– problems of modern advertising

Maciej Mylik

Everyone, everyday sees a piece of advertisement in different forms. It is present in the streets, newspapers, magazines, radio, television and other media. It will not be a new fact if I say that through years the advertising industry is bigger and present in more aspects of our life. It also becomes more and more shocking and sometimes even explicit. A few days ago I asked myself a question why it develops in that way. Is it really more successful? If yes, then why? Is immoral and often sickening ad more catchy than one invented with a really clever sense of humor?

I took a closer look at different types of advertising through last 50 years and, with sadness, realized that, the advertising companies appeal to basic instincts such as sexuality of people more often than they did some years ago.  We don’t need any scientific research to realize that it may be connected with a decline in intellectual and moral values among the society.

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Moreover, the nudity and unambiguous slogans even lower those standards – it’s a classic vicious circle. We can see half-naked women on billboards in front of schools and churches. Advertisers use colloquial and vulgar words, which are then embraced by children as normal. As a result, what we hear in public are sentences in which half of words used can be classified as obscene.

However we can also see that some features of advertising have been improved. The institutions like Advertising Standards Authority have introduced advertising codes that help us fight offensive materials we see in different types of advertisement. ...

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