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Text Analysis of Kokoda Treks on the Kokoda Trail

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Introduction

Text Analysis of ?Kokoda Treks on the Kokoda Trail? The text is an extract of an advertisement from an Australian adventure trail and trekking company promoting its Kokoda Trail tour. The purpose of the text is to encourage the reader to pay for and join their tour. The text addresses the audience with ??you?? to directly appeal to the reader and create intimacy. It uses both persuasive and informative language to achieve this. From the informative elements it is clear the trek is a challenge. The persuasive elements are directed towards people who like the great outdoors and who like to hike in a beautiful, unspoilt and peaceful heritage site. With this target audience in mind we have many references to the beauty of the location and that the walk is ?a challenge to be enjoyed?. The piece avoids details but attempts to paint a general picture of what will be experienced during this 10-day walking tour along a 96-kilometre route in Papua New Guinea. The trek traverses the island from the South to the North coasts climbing through a central mountainous centre of jungle and rainforest. ...read more.

Middle

A simplistic picture is drawn with ?mountain streams?, and ?bridges of vine lashed logs? and welcoming locals in attractive villages with simple food. Active verbs convey the sense of movement and adventure. This is well done at the start of the piece. We don?t cross we ?traverse? the streams, water does not fall it ?tumbles?. Hyperbole and superlatives add to the colour and drama of the walk, capturing the reader?s attention. It heightens the attractiveness of the trek to the reader. The trek is ?One of the world?s great adventure treks? (line 1), and the place is ?One of the most peaceful walks on the face of the earth? (line 17). Additionally we are given the sense of friendly locals in ?homely, unspoilt villages?. We are ?welcomed with smiles?. (Lines 7 ? 8). However, this idyllic picture is disturbed in the next lines with a switch to war references. These same friendly locals become ?Fuzzy Wuzzy Angels? in war fighting with the Australians against the Japanese. We are told of a battle, which was ?bloody? killed 3,600 people and the remnants and relics are still sometimes found. ...read more.

Conclusion

Only on line 24 are we told if the walk is appropriate for us as the reader should be ?experienced at roughing it in the bush?. The text also includes the sentence ?Be careful not to rush the walk? (line 20). This could come across to the reader as patronising. Far better to say ?Take your time and enjoy the experience?. In conclusion, the text quickly and concisely presents the basic offering of the trek and does well in painting a general picture of the scenery and experience of the trail. However, it switches quickly between descriptions of nature and history, past and present, physical challenge and helpful locals. The separation of these elements between painting a picture, providing a history lesson and delivering practical information is not always clear which dilutes the persuasive impact and flow of the message. Promotive language and factual information is mixed throughout. The visualisation of the walk experiences is good although the reader is challenged to extract information to make practical decisions on whether the walk is at the right level for them. Overall, the piece is satisfactory as a promotional text with attractive descriptive mood elements. It could be made more effective with separation of topics, simplified and shorter sentence structures and targeting the message to a narrower audience. ...read more.

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