• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Impacts of Cigarette Advertising on the target audience

Extracts from this document...

Introduction

Lara K. English 11B 2nd March 2008 The Impacts of Cigarette Advertising on the target audience One of the major concepts of advertising is to generate and convey unrealistic expectations and ideas into the minds of the target audience. Advertising can have a significant affect on a country politically, culturally, socially and economically. Cigarette advertisements have an immense impact on the economy and society of a country because they influence purchasing behaviors due to a variety of factors. The advertisement "More Doctors Smoke Camels than any other cigarette" has various impacts on the target audience because doctors were included as part of the advertising campaign. One of the social impacts that this advertisement has on the audience is that it immediately catches their attention due to the fact that a survey was conducted and the result were exceptional. The results stated that most doctors in America smoke Camel's cigarettes. ...read more.

Middle

The 'bandwagon' advertising technique is used in this situation, which is when the company exploits the desire of most people to join the crowd, because the advertisers want the target audience to care about the popularity of the product and give them the opportunity to be on the winning side. The issue of doctors and their status in society rises because they should be respected members of a society. With this advertisement, some of the accepted norms in society have to be rethought because doctors are promoting cigarettes so the matter should be reconsidered. Another social impact included in this advertisement is the problem of racial discrimination because only white people are portrayed in the advertisement. Advertising in general has affected racial minority groups in numerous ways because sometimes particular ethnic groups are not part of the audience. The doctor in the picture is white and so is the lady towards the bottom of the advertisement which sends across the message that the main target audiences are white people of old and young age. ...read more.

Conclusion

It could be argued that advertising is uneconomical because most advertising simply encourages consumers to buy a certain brand and this advertisement definitely follows that strategy because of the emphasis on the brand name "Camel." The brand name is outstanding and easy to remember because of the straightforward name and simplistic logo and packaging. Advertising has a great impact on various elements of a country with a specific focus on the audience that the good is aimed at. The advertisement "More Doctors Smoke Camels than any other cigarette" uses a rhetorical question to address the target audience in an indirect way in order to persuade them. Even though there is a positive impact on the economy, the social impact is negative because there is a strong indication that only certain types of people should be allowed to purchase the product and the audience believed that cigarettes had health benefits when in fact it is harmful to their health. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Languages section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Languages essays

  1. Impacts of cigarette advertising on the target audience

    The main idea behind this advertising campaign is that the target audiences are supposed to respect the opinions of those people who are assumed to have a lot of knowledge about the product so therefore if the advertisement states that the product has health benefits then people automatically accept the information.

  2. History research - Early Australian bushrangers. English writing -my region and favourite authors.

    His first collection of poem was "A Flute" marked for its truthfulness ring. In the past few years Belorussian literature has made new strides forward. The novels by I. Melizh V. Bryl I. Shamyakin V.Bykov are profound chronicles and they will remain in our memory forever.

  1. Christmas - origins, traditions and ideas for making gifts.

    Use little quiet ones, so you don't violate sound ordinances. We used to have jingle bells that could have woken up people for miles around. * If you live in a warmer climate, you can keep potted poinsettias on your porch or front yard.

  2. Oral research in English

    which makes it easier for the people to choose between the one they like and the one they don't. The writer of this blog has also talked about her own experience of wasting time in watching reality shows. She says, "As I recalled all of the reality shows I was

  1. Oral Presentation about Pokmon (Media and Advertising)

    In the end, the player and Pikachu will became great friends. Why is pokemon popular? It is one of the few games dedicated to children. Nowadays, very few games are being created for a young age group about six to twelve years.

  2. To what extent does the audience empathize with Antigone’s actions/intentions?

    Fear of death, obviously her weakness. Antigone is an admirable character, because no person is perfect of everything. Depending on the readers full criteria for being admirable, the reader would most likely conclude that Antigone worthy of being admirable. The play does not have a "happy ending".

  1. English Written Task IB. I decided to write a thank you note to ...

    Images include extremely skinny models and words such as ?beauty? and perfection? These words stand out to the audience, and make the audience believe that they have to look like models in order to look ?perfect?The study that you conducted ?The Real Truth About Beauty?.

  2. Advertising is also form of pollution, visual pollution. Advertising makes cities both ugly and ...

    Unless we act now and stop their pollution. Although it is not really fair to fully blame the advertisers, especially not only blaming the big companies. They are not the only ones to blame. The people who are being negligent and are not able to rationally judge whether they need something should be responsible for their own negligence.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work