A. In the context of human behavior outline one theory from the humanistic perspective (4 marks) and B. Explain one way in which methodology or cultural considerations have an impact on theory outlined in A (4 marks).

companies. Is it just the will to earn even more or something else. Maslow came up with an idea that this is because having the money is most basic need fulfilled by working. Thanks to money we can buy food, shelter, clothes and other necessities – so they can fulfill our physiological and safety needs. However Maslow suggested that there is a hierarchy of needs and those two are just at the bottom. He claimed that people stay in work because they have friends in there. Though they can also satisfy their love and belongingness needs. Moreover, by staying at work and climbing up the ladder of career they can get respected and thus satisfy their need of esteem – the last necessary need to be fulfilled in order for self-actualization process to occur. Self-actualization is argued by Maslow to be the most advanced human need, based on desire to grow and use one’s capacities to their fullest. Everyone has the need for it, however all other needs (deficiency needs) have to be fulfilled to start self-actualization. Explain one way in which methodology or cultural considerations have an impact on theory outlined in A (4 marks). Coming back to the money example, in European or US societies people are taught to focus on material source of satisfaction (primarily associated with physiological and safety needs). In the modern rat race love or esteem needs are seen as secondary. As a consequence, we are forced to interpret other’s behavior through their lower needs. Moreover, esteem is nowadays wrongly associated with having more money – you have respect if you are rich. The other thing is that we tend to rely on satisfying our needs with money. Many people, when they feel bad because of rejection of a group or close friend go shopping – spend money and buy themselves something new.