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PLAN - Discuss three sampling techniques appropriate to qualitative research

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Discuss three sampling techniques appropriate to qualitative research * The purpose is to generate samples that are representative through random selection of participants * Classified as either probability (related to statistical probability and representativeness) or non-probability sampling. * Presents key characteristics of a population which can then be evaluated * Samples are small and not intended to be statistically representative. ...read more.


* May also be the only option, if the desired population for the study is rare or difficult to locate. * A big problem is that the sample may be biased * Believe that if the sampling process is based on objective criteria, and these are clearly documented or explained, the bias is limited. * Population Validity - cannot generalise from a particular group of people Snowball Sampling * A way of sampling which is used to get hold of participants without investing a lot of time and energy. ...read more.


* Major limitation of the method is that it is difficult to avoid bias in the sample * And confidentiality concerns. Convenience Sampling * Selects a particular group of people who happen to be available. Simply asked if they would like to participate. * Cost and time efficient, can pick people that are available * Similar research is needed to confirm it * There may be some bias in who you choose. ?? ?? ?? ?? Question 5. Qualitative Research Methodology ...read more.

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