Primacy Effect in First Impression

The first 200 words of this essay...

Katedralskolan

Uppsala

Katedralskolan, Uppsala

IB School Code: 1291

Session: May 2007

Psychology SL

Internal Assessment

Primacy Effect in First Impressions

- An experiment to investigate the effect of the order of words in a series on first impressions

Zack Lindahl

Session number: 1291-037

Word count: 1464

Date: 2006-10-12

Table of Contents

Table of Contents..........................................................................2

Introduction.................................................................................3

Method......................................................................................4

Design................................................................................................4

Participants..........................................................................................4

Apparatus/Material..................................................................................5

Procedure.............................................................................................5

Results.......................................................................................6

Discussion..................................................................................8

Conclusion..................................................................................9

Bibliography..............................................................................10

Appendices..................................................................................i

Appendix #1, Copy of Consent Form Used......................................................i

Appendix #2, Copy of Questionnaire Used......................................................ii

Appendix #3, Questionnaire Results.............................................................iii

Appendix #4, Calculations of Tesults for Group 1..............................................iv

Appendix #5, Calculations of Results for Group 2..............................................v

Introduction

This replication of a study researches cognitive psychology, information processing, within social frames. The concept that has the focus of the experiment is the primacy effect, which is a term for the tendency to attach more importance to the initial information that we learn about a person.1 There is a less common antithesis of the primacy effect called the