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Does advertising shape culture, or does culture shape advertising?

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Introduction

TOK Assignment Jack Tomlinson Block E Does advertising shape culture, or does culture shape advertising? Whether humans like it or not, advertising exists everywhere, in magazines, television or newspapers. Advertising contributes to the loss of individual cultures but creates an entirely new, single one. This new culture that is created by advertising exposes humans to an entire new world, full of products and luxuries that humans may find appealing and are willing to purchase. ...read more.

Middle

Consequently businesses would fail due to lack of publicity, or may not even exist. The economy would be in danger from the business decline and no one would know what to purchase or what there is. As a result, the advertising agency forms a culture on its own, the culture of publicity and purchasing different and new products. ...read more.

Conclusion

Thus sales may increase due to the new products that appeal to those seeking healthier lives. At first, advertising shapes a culture of which people purchase products that are advertised, and from there this culture shapes the advertising for a new product that appeals more to the people than a previous product, increasing revenue for the company. Conclusively, the advertising shapes culture at first, but then from there, the culture shapes the new advertisements. ...read more.

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