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The Marketing Mix

The marketing mix is the combination of product, price, promotion and place that a business uses to develop successful goods or services. A business hopes that the right combination will appeal to their customers, enabling them to achieve their business objective which, for private sector businesses, is usually to make a profit. Each part of the mix is equally important. The most appealing product in the world is unlikely to be successful if it is not promoted to its customers correctly, or if it is not made available to its customers in the right place. Similarly, a business may develop a wonderful promotion, but have a product that fails to meet the needs of the customers the promotion is aimed at.

Students must be able to recognise, analyse and evaluate the marketing mix for any business presented to them in a case study- as it is central to understanding a business. They must be able to recognise where there are inconsistencies- e.g. a high quality product advertised at a low price in a down market publication.

Marketing Mix Essays

Have a look at these sample essays to give you some inspiration to write your own great work!

There are four Ps to the marketing mix. They are product, price, place and promotion.

4 star(s)

Kotlers definition of marketing mix - The set of marketing tools that the firm uses to pursue it's marketing objectives in the target audience. There are four P's to the marketing...

Marked by a teacher

Section 2-Marketing

4 star(s)

arketing To make a successful business we needed to complete a number of marketing tasks to research into price, place and promotion. The marketing director was Charlie, who with help...

Marked by a teacher

Explain the marketing techniques used by a given organisation and analyse how and why these techniques have been chosen.

5 star(s)

The marketing techniques I will talk about are SWOT and PESTLE analysis and also the Marketing Mix. The organisation I have chosen for the purpose of this assignment is McDonalds...

Marked by a teacher

Marketing mix and segmentation of Sony.

4 star(s)

In marketing two of the most important things are the marketing segmentation and the marketing- mix. Even if you come up with a

Marketing mix

4 star(s)

The aim of this paper is to discuss the breakthrough from product marketing identified by Shostack (1977) and furthermore, introduce and analyze

Peer reviewed

Unit 3 - Marketing Research And Marketing Mix

3 star(s)

Definition of Marketing - Getting the right product to the right audience at the right time and price. All successful marketing is based on marketing's four main P's: * Product - getting...