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Research Methods

Most people have ideas about society. Opinions about social issues around crime, the media, families, education and so on are expressed and heard every day. What makes the writing of sociologists more convincing than these ‘common sense’ views? One of the answers to this question is that sociologists’ base their analysis on evidence of some sort. Often this evidence is based on extensive research, carefully carried out carefully with considerable thought given to choice of methods, sampling and interpretation of data. This study guide covers the most important concepts, methods and debates in sociological research methods and should give every reader a clear idea of why ideas based on sociological research are more convincing than simple ‘common sense’.

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Quantitative and qualititative data, sampling, ethnography - make sense of Research Methods with our dedicated study guide and get tips and hints to help you with essays and coursework.

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