Bower and Winzenz (1970) carried out a study concerned with memory improvement, where participants were told to memorize a list of paired concrete nouns. The participants were put under four different conditions to memorize the words: rehearse the words by repeating the pairs over and over in their head, ii) to rehearse sentences provided by the experimenters, that included the both words from the pair, iii) creating sentences that included the words from the pair, and iv) using imagery, where participants were instructed to construct mental images of the paired words interacting in some way. From the results, the group using the rehearsal technique was only able to recall half as many words as the imagery conditioned group.
(* Examples taken from "Cognition" - Margaret W. Matlin Holt Rinehart Winston)
Rationale:
As shown in Bower's experiment of interacting images, the use of imagery is significantly more effective than merely rehearsing words. By forming a mental picture of objects interacting, we are able to create a meaningful connection between them. The current study will be a replication of Bower's experiment.
From the research shown above, it is clear that bizarreness of the images does not affect the number of words recalled and so, my hypothesis is that as long as participants construct images as interacting with each other, recall will be much greater than participants instructed to rehearse.
Aim:
The aim of this study is to reinvestigate whether or not imagery is more effective than using rehearsal techniques.
Hypothesis:
The hypothesis for this experiment is that the results for the imagery condition will be significantly higher than those of the rehearsal condition. This is a one-tailed hypothesis and the variables operationtionalised are the categorised list of paired words and the number of words participants recall.
Method:
Design:
Using the experimental method, the study was carried out under two conditions: 1) one groups used rehearsal (repetition) to learn the words, and 2) the other group used imagery to learn the words, therefore, creating an independent measures design. The experimental method was chosen because it is easy to replicate and allows for control over extraneous variables. The independent measures design was chosen because order effects do not affect learning in the conditions.
Variables:
The independent variable was the condition they were in (rehearsal or imagery).
The dependant variable was the correct number of words recalled and according to the hypothesis; the results should have been higher for the imagery test.
Participants:
Subjects were chosen using random sampling from a target population of ages ranged between 14 – 16 years from Shatin College. There were 20 participants that took part in this experiment and out of the 20 participants; there were 10 girls and 10 boys. The 20 participants were then split into 2 independent groups of 10 – 5 girls and 5 boys. Because were no culture effects in the sample group, the results have higher ecological validity.
Apparatus:
- 10 copies of both word lists (see appendix I)
- 10 copies of both answer sheets (see appendix II)
- Name checklists
Procedure:
All participants were told to sit at separate desks and were told to read the instruction.
For both conditions:
Participants were given 2 minutes to learn the words. Instructions were written on the top of the sheet. When time was up, participants were given the first word of every pair and in the space of 2 minutes, they needed to recall the matching words. Both tests took place at the same time but were separated so that there were no obvious demand characteristics. (Copy of instructions shown on pages 5 & 6)
Controls:
- To ensure that participants worked alone, they were told to sit at separate desks and not talk.
- Participants in the same group were all given the standardised instructions and the same word lists.
- Timing was accurate and all participants were given the same amount of time to learn and complete the test.
Ethical concerns:
- To submit to ethical concerns, Participants were debriefed at the end of the test, stating that they had participated in a psychology test.
- Names were not used whilst recording results so privacy was not invaded.
- Participants were informed in advance that the experiment was to be used for an A level coursework assignment and that they were allowed to withdraw if they were unable to attend the session or for acceptable reasons.
Results:
Summary Table showing the number of words participants recalled in each condition
Summary table commentary:
All participants turned up to the experiment and were assigned to their groups.
In the Rehearsal test, 4 participants remembered all the words. There was only one result that was less than 50 %, however, all other participants were able to achieve 50% or above.
In the Imagery test, anomalously, 3 participants scored 5 or less marks out of 12: 3 times more than that of the rehearsal test. 4 of the participants attained full marks, and 3 were able to score between 7 and 10 marks.
Discussion:
Implications of study:
The results for this test are extremely anomalous and completely contradict the findings of previous psychologists Bower & Winzenz (1970). Therefore, the hypothesis - results for the imagery test being significantly higher than the results of the rehearsal test - can be rejected, therefore accepting the null hypothesis that imagery does not have an effect on memory. However, there are reasons why there are surprising results to this experiment. Under the conditions that the test was taken place it enables errors such as demand characteristics: there were obvious implications of what the test was about in the instructions. There could have been chances that the work done was not their own: participants sat close enough to see each others work and this may have induced copying.
It would not be correct to generalise from these findings because they do not conform to the majority of results found in previous experiments.
The people used were only from one area of Hong Kong and so, cannot represent the society on a whole. The conditions that the test was taken place under was also an element that could have changed the results. The fact that it was tested under exam conditions may have created pressure and affected answers.
Validity:
The study that took place was valid in relation to what it was set out for. The test was able to let the researcher know how well mnemonics using imagery help and, even though results may be anomalous, the test remains valid. However, the ecological validity of the study is low. This is because it is highly unlikely that in real life, someone will be telling you how to remember something, unless you are young. But in this case, the participants are according to Piaget's cognitive developmental theory, in the concrete stage and operations such as abstract thought are capable.
Improving validity:
As mentioned before, to increase ecological validity the test could be repeated under the same conditions, but instructions provided should be different, e.g. suggesting ways of revising the paired words, instead of specifying a certain form.
Reliability:
The instructions that were given out were probably seen as too direct and may have created demand characteristics where subjects were able to guess what the experiment was about. To improve this it could have been possible to indirectly suggest ideas of memorizing the lists instead of instructing a particular one.
The fact that there were researchers observing the behavior of the subjects, the test was carried out under a controlled situation. However, the results of this test are unreliable because it is a replica of Bower & Winzenz experiment but the results are extremely anomalous. This shows that if the test were to be repeated, it would be most likely that the results would be different.
Improving reliability:
By placing the subjects in different rooms and carrying out the two tests at different times, it may increase the likelihood that the results would be more reliable.
Application to everyday life:
It is prone to use imagery whilst wanting to remember things and it is shown in previous experiments to help memory a great deal. At present, imagery is used to help language learning and for teach young children.
References & Appendices
Appendix I
Word Lists
Rehearsal Technique
Rehearsal Technique
Appendix II
Participants answer sheet
Bibliography:
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"Cognition" - Margaret W. Matlin Holt Rinehart Winston
Pg 127 - 133
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"Introductory Psychology" - Tony Malim & Ann Birch Macmillan Press
Pg 308 - 309