describes the aims, objectives & Ownership of the Burnaston car Manufacturing plant, Toyota.

The following section describes the aims, objectives & Ownership of the Burnaston car Manufacturing plant, Toyota. It will also describe the contributing factors to the location of the plant.

The Burnaston car plant manufactures the Corolla & the Avensis.

History

In 1918, Sakichi Toyoda revolutionised the Japanese weaving industry by creating the worlds 1st automatic loom. The sale of this business helped to finance the start up of Toyota Motor Company, which produced their first car in 1937.

Ownership

Toyota PLC is a multinational corporation based in Japan & the UK operation of Toyota is part of Toyota Europe. The Toyoda Family, the founders of Toyota, are still the largest shareholders today whilst Toyota’s shares are traded on the stock exchanges of Tokyo, New York & London.

Unique to Japan is the ‘Keiretsu Model’ whereby large companies can buy into each other’s stock. Which means a proportion of Toyota’s shares is owned by banks and the larger business corporation.

The Burnaston Plant Is owned By Toyota PLC along with Toyota’s Engine Manufacturing plant at Deeside. These plants are the only 2 Toyota sites that are based in the UK.

Aims of Toyota PLC

The main aim of Toyota PLC is probably the same as any other non-charitable or non-government run business, that is to expand and Increase Profit Margin.

Toyota PLC’s mission is to “ensure quality” & to manufacturer & sell the ‘best car’ to a specific market on a global basis. One of their aims is to effectively produce a multinational operation by ...

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The Burnaston Plant Is owned By Toyota PLC along with Toyota’s Engine Manufacturing plant at Deeside. These plants are the only 2 Toyota sites that are based in the UK.

Aims of Toyota PLC

The main aim of Toyota PLC is probably the same as any other non-charitable or non-government run business, that is to expand and Increase Profit Margin.

Toyota PLC’s mission is to “ensure quality” & to manufacturer & sell the ‘best car’ to a specific market on a global basis. One of their aims is to effectively produce a multinational operation by creating effective & efficient local production sites world wide.

Aim of Toyota UK – Burnaston

Toyota UK are part of a multinational operation. There aims include to link effectively with Toyota’s global strategy & becoming a successful ‘local production’ site within Toyota’s worldwide operation.

Burnaston aims reflect on Toyota’s PLC mission to manufacture the ‘best car’ for a particular market. For this case, Toyota UK exports a high percentage of cars to the European market, therefore there aim is to create specialised product lines to suite & meet that demands of that market.

Ensuring customer satisfaction, which reflects on Price, Quality & the availability of the cars they produce is probably Toyota’s main aim. If the customers aren’t happy, then they simply won’t buy.

‘Work in harmony’ as Toyota put it, this means that Toyota works closely & effectively with local stakeholders involved in the business. These include employees, Suppliers & customers to the Burnaston Plant, trade unions & the central & local government.

How Toyota UK Achieve there aims – Objectives

Meeting local targets of output, sales, productivity, quality, price & availability will contribute the help Toyota to achieve a 15% market share by 2010 essentially crowning Toyota has world Number One!

The Burnaston plant manufactures using TPS (Toyota Production System) specially developed by Toyota to effectively manufacture cars. TPS operates on a ‘Pull system’ dependent on ‘Just in time’ suppliers. The TPS is standardises & essentially operates in the same way in all of Toyota’s factories.

Toyota is strongly committed to ensure ‘Green Strategies’. They contribute to this by minimising waste & recycling as much material as possible. Using the TPS helps this by only producing Cars when they are ordered.

Location

The Burnastion plant is located in Derbyshire purposely to serve a Central network of roads & rail networks. The central location of Burnaston brings advantages such as:

Near a variety of Ports,
Quick access to major road links,
Area of average wage skilled workers
Situated close to its suppliers.
Location where government help is available

The location of Burnaston makes it reasonable easy to access major docks for the export of cars manufactured. As seen from the maps A & B, it is possible to get from the Burnaston plant the Eastern located docks in less than 2 hours.

This is done via Road links as the Toyota plant is adjacent to the A38 & the A50 which eventually link up to the M1 motorway. The A50 is a fairly new road & was initially built as part of the Toyota Burnaston development to improve transport times

Toyota Burnaston is well served by the surrounding areas at providing a skilled work force. Places like Rolls Royce & Railway Engineering make derby an historic place for engineering. Also Toyota employs employees from places like Coventry, the centre of British car industry.

The fact that Toyota Burnaston is located near suppliers & as a central overview on its customers, via Toyota dealerships which serves the UK market, makes Burnaston an inviting positive location. Also, Toyota’s Engine manufacturing plant at Deeside is only 1 ½ hours away by road.

The reason why Toyota Burnaston was placed in the UK was to penetrate the UK & European Markets therefore, Toyota have strong Links with other Toyota operations in Europe. On map C, these operations are located.