In what ways do you think television can be rightly regarded as a medium in its own right

The first 200 words of this essay...

In what ways do you think television can be rightly regarded as a medium in its own right?

The television has honourably earned the right to be regarded as a stand alone medium within the mass communication global network of which the nations of the world are now reliant upon. We as a society use its medium on an everyday basis without realising the provocations it has on our lives. It is with regards to these societal influences that I will discuss the importance of the television as its own medium.

"Television is not only a technology but a social institution with

varied relationships to the countries in which is produced and/or

consumed, and to the economic, religious and ideological

frameworks of those countries"(D'Acci p. 91 1994).

The growth of the mass media has had a significant impact on our everyday lives and the television has been at the forefront of this upsurge in technology. It is a medium that uses both 'Social and Technological Determinism'; 'technological' being the using of technology to create social effects and 'social' where society has a direct link with the technological outcomes that