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A Closer Look at the Kmart Corporation and Retail Stores Executive Summary.
The first 200 words of this essay...
A Closer Look at the Kmart Corporation and Retail Stores Executive Summary
The Kmart Corporation is an intriguing company because of its obvious struggle to compete in the discount retail industry. With its current bankruptcy filing, Kmart seemed to be an interesting company to investigate regarding marketing practices. We have taken the opportunity to investigate Kmart's past and offer suggestions for their future.
Kmart has long been known for its boom and bust cycles. The chain was started in 1962 as a discount division of the S. S. Kresge Company, a five- and-dime store that was chief competitor during the first part of the century.
In Section 1 is the basic history of Kmart from its birth to its current state. This history includes interesting partnership history and the growth cycles of this large corporation.
In Section 2 we have covered Kmart's financial strain stemmed largely from the company's fierce battle with its competitors, Wal-Mart and Target. This section also includes Kmart's, poor holiday sales, the current recession stemming from "September 11," a series of unsuccessful sales and marketing initiatives and, the recent erosion of support among its vendors.
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